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1.0 Table of contents......................................................................................................1
2.0 Introduction………………………………………………………………………2
3.0. Shopping online…………………………………………………………………2
3.1 the introduction of Myer…………………………………………………………2
3.2 the advantages of online shopping………………………………………………2
4.0 Conclusion………………………………………………………………………3
Questionnaire………………………………………………………………………4
Reference list…………………………………………………………………………6

2.0 Introduction
Nowadays, shopping online has become increasingly popular, and more and more people would like to follow the tendency. No need to go outside, just click the mouse, pay on the Internet, and then wait for your goods. It seems that shopping online is to buy peace of mind. However, I still prefer shopping in downtown areas because of its real goods, good security and after-sale services.
3.0. Shopping online
3.1 the introduction of Myer
As a very famous and the biggest Australian chain of mid- to high- range department stores, there are a a large numbers of the goods for different people, the goods include so much for different genders, different levels. And in October, 2007, the first online gift store was set up by Myer, the goods in this shop include the clothes, the gifts, the electric goods and so on. As the step of the https://www.51lunwen.org/marketingresearchproposal/2012/0622/1024359688.html internet shop are developed, in 2011, the online shopping site are set up which is on the basis of Hong Kong because there is no sales tax there. And as the internet shops are developing quickly, it will have further development in the future.
3.2 the advantages of online shopping
Shopping online has a lot of advantages, of which the most important is perhaps its convenience. People don't have to waste a lot of their energy and precious time to go from one shop to https://www.51lunwen.org/marketing/ another to choose the commodities they like. This is especially desirable to the old, the sick and the busy people who cannot go to the shops in person. The goods come in all shapes, sizes and colors on the Internet. All they need to do is to sit in front of their computers and click the mouses. The commodities they order will be delivered to them promptly.

References:
Bhatnagar, A.; Misra, S.; and Rao(2000), H.R. Online risk, convenience, and Internet shopping behavior. Communications of the ACM, 43, 11 , 98-105.
Cao, Y.; Gruca, T.S.; and Klemz, B.R(2003-2004). Internet pricing, price satisfaction, and customer satisfaction. International Journal of Electronic Commerce, 8, 2 , 31-50.
Chau, P.Y.K.; Cole, M.; Massey, A.P.; Montoya-Weiss, M.; and O’Keefe, R.M (2002). Cultural differences in the online behavior of consumers. Communications of the ACM, 45, 10, 138-143.
Khalifa, M.; Limayem, M.; and Liu, V(2002). Online consumer stickiness: a longitudinal study. Journal of Global Information Management, 10, 3, 1-15.
Novak, T.P.; Joffman, D. L.; and Yung, Y. F(2000). Measuring the customer experience in online environments: a structural modeling approach. Marketing Science本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。