英语论文网

论文题目：Considerations on Approaches to Make Operations strategy for TM Company
论文语种：英文
您的研究方向：Marketing and operations management
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国排名40
要求字数：3000
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：1.这个题目我需要两篇论文 2.注意抄袭率

Considerations on Approaches to Make Operations Strategy for TM Company

1.0 Executive Summary

The main purpose of this report is to make it clear the approach to create an operations strategy for TM Company by using existed analytical frameworks and practical methodologies. TM Company is a big-scale chain sales enterprise with more than 0.5million https://www.51lunwen.org/marketing/ associates worldwide and nearly 2500 stores and wholesale clubs across 7countries. Expecting more profits and expansion, TM Company is taking effective measures to realize its dream. Though comparatively well organized and management, it need an operations strategy to striding across the world. The main points of operations strategy in this report are to take full advantages of TM Company and avoid its shortcomings. Analytical frameworks and practical methodologies used in this report are corporate objectives, marketing strategy and operations strategy and the process of strategy development. The main focuses are by what considerations operations strategy can be made. Though this operations strategy, customers’ needs can be conveyed and satisfied. Finding compromises between operations strategy and sales and marketing to make largest profits and market share, using the minimum amount of current resources, materials and energy existed in corporations.

Table of Contents

1.0 Executive Summary 2
2.0 Introduction 2
3.0 Analytical Frameworks and Practical Methodologies 3
3.1 Overview of Operations Strategy 3
3.2 Analytical Frameworks and Practical Methodologies of Operations Strategy 3
4.0 Situational Analysis 6
5.0 Operations Strategy 7
5.1 Mission Statement 7
5.2 Market Targeting and Positioning 8
5.3 Site and Design of Stores 8
5.4 Brand Strategy 9
5.5 Competitive Strategy 9
5.6 Technology Strategy 10
6.0 Conclusion 11
7.0 References 11

7.0 References

Basker, E. (2007) The Causes and Consequences of Wal-Mart's Growth,” Journal of Economic Perspectives, vol.21, pp.177–198.
Basker, E. (2005) “Job Creation or Destruction? Labor Market Effects of Wal-Mart Expansion,” Review of Economics and Statistics, vol.87, pp.174–183.
Chase, R. B., S. Dasu (2001)“Want to perfect your company's service? Use behavioral science.” Harvard Bus. Rev. 79(6),pp.78–84.
Fitzsimmons, J. A., M. J. Fitzsimmons (2006) Service Management, International edition.New York: McGraw Hill.
Heim, G. R., K. K. Sinha (2002)“Service process configurations in electronic retailing: A taxonomic analysis of electronic food retailers.” Production and Operations Management, 11(1),pp.54–74.
Herald Tribune (2008) “Economy Trend and Anticipation in New Zealand.” Journal of
Economy. Vol. 2, pp.35-38.
Johnson, R., G. Clark (2005) Service Operations Management. Pearson Education, Harlow, U.K.
Klassen, R., J. Jacobs(2001)“Experimental https://www.51lunwen.or本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。