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无论是品牌设计、品牌构想，还是具体操作层面的互联网网站内容设计、锁定客户方法、品牌文化内涵、品牌营销、品牌联合互助，开心网的品牌塑造都堪称国内互联网品牌塑造之佼佼者。

Whether brand design , brand vision , or specific operational level Internet website content design, focus on the customer approach , brand culture , brand Marketing , branding and mutual assistance, happy network branding are called the leader in the domestic Internet branding . Clear market position and unique friends Import are no doubt happy network magic weapon . Different from other social networking sites , although happy network also do is SNS, but obviously go for entertain entertainment route, which is the genius of happy network . As compared with the business crowd , entertaining the crowd usually have longer able and willing to spend on things outside of work , they are willing to pay for the cost of entertainment stuff , but also on "Through Entertainment to develop and enhance relationships " very keen , but if people do not necessarily placed in the business , they may feel the effects of a phone call , more than in the online contact authenticity and formality .

因此，受开心网路线的影响，开心网的产品特征很明显，都是围绕娱乐化而制作的。开心网之所以可以在众多网站的竞争中杀出血路，吸引到那么多的白领，网站内的网页游戏功不可没，应该注意到，开心网几乎是唯一一家没有开放平台的SNS网站，它的价值不像QQ和MSN在于广交天下网友，而是着眼于跟熟人的联络、互动。

Therefore , by the impact of network cable happy , happy network products feature obviously revolves around the production of entertainment . Kaixin reason why you can compete in a number of sites in the blaze trail , to attract so many white-collar workers , contributed web games within the site , it should be noted that the happy network is almost the only one without an open platform SNS sites , it unlike the value of QQ and MSN users that make the world , but rather focus on contact with acquaintances , interactive . Parking war , stealing food rage , except that the virtual money and ranking of satisfaction , but also because of the friendship and affection additives friends you grab my wins , sentry stalking in the further strengthening of the exchange brought joy, much larger than the increase in vegetable warehouse brings excitement . So, if put this game on a purely among strangers , it is reduced to a few simple entertainment designed just for simple online games , losing the fun. Similarly, the sharing of information , anecdotes also play games with friends in addition to an important way to interact outside , so " reprint " , "vote" kind of fun online component will also be able to fire up . More importantly , whether it is to steal food or grab spaces , or vote share , or the operation of these games are simple and approachable , without consuming too much energy and money, can make white-collar workers for recreation , but also added to the communication between colleagues and friends , can be described as double benefit , happy network heyday not hard to explain .

但仅仅有这些也是不够的，开心网的成功还在于抢占了“鲜”机，从开心网开始，用户第一次体验到了，原来可以通过一个网站，让平时认识的那么多人一下子联系起来，还可以通过认识朋友的朋友而结交新的朋友，通过网站中共同认识的人而接触对方，体验通过一个小游戏形成的现实关系的趣味性延伸。

But it is not enough just having these , happy network has also succeeded to seize the "fresh" machines, beginning from the happy network users to experience the first time , the original can be a website , so usually know so many people at once linked , you can also know friends of friends and make new friends through a common understanding of the site and contact with other people to experie本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。