摘要:开心网成功的品牌塑造除了以上几种原因外,还在于广泛的合作和经营创新。若单独作为SNS网站,开心网的广告植入也是非常成功的,比如游戏中用户选择打工赚钱时候,可选择的除了做普通的工作外,还有王老吉分公司经理和W715的音响达人可以选择,而且这两样工作的报酬远比其他工作的要多,因此也很容易让用户选择这两样工作,从而加深了用户对这两个公司的印象,也就可以解释为何许多企业愿意同开心网合作。
formation , the use of human nature , so that it is easy to pass information from childhood to expand the scope , reuse external resources , lock new user groups, to increase the WEB game viscosity of loyal customers , eliminating the negative impact of viral marketing , reduce marketing costs, but also to achieve a good spread of results .
Involves the dissemination of the word happy network will have to mention a very powerful communication systems , shown in Figure 3 , which improves website viral marketing and
advertising indiscriminately snare window pops up , and other traditional marketing model , while the user can not only through e-mail invitation , MSN and QQ bound binding, also supports 163, yahoo , etc., nine class mail , accurate positioning, aided by word of mouth , making the happy network within a few months is popular in the online world . Although the use of import addresses to conduct our email marketing approach taken by many sites , but like so happy network supports multiple mailboxes , you can msn and QQ , you can generate different for different types of friends link , it is first . Friends certainly will not send e-mail messages sent to the same companies to be readily removed, many users are happy network friends in the mail after mail- bombing opened the happy network interface, and then found that the site has a lot of reality friends are playing , then began to join the ranks of the WEB game , plus the game does have some interesting, and thus became a happy network of loyal users. Kaixin in viral marketing , truly details , it is extremely user friendly.
Along with this , many companies began to test the water " network marketing ." "Report" shows that SMEs proportion of 92.7% of Internet access , the larger the proportion of corporate Internet access is close to 100%. 43% of Chinese enterprises have independent website or e-commerce platform to build shop ; 57.2% of enterprises using the Internet to communicate with customers , providing customers with consulting services ; SME e-commerce / online marketing application level was 42.1 %, of which e-mail to the proportion of 21.3% as "the most popular internet marketing methods , but we also see is that many network marketing companies began to test the water but did not focus on brand building networks , the vast majority of companies have yet to realize that the Internet has brought the huge impact and the importance of shaping the network brand and how to shape the network is the real brand, but a brand alone the traditional pattern applied to the network brands , there are a few companies just started to think that they come up with has achieved a brand of the network , but also need to note that many companies do not realize the role of network externalities , there is no thought of a " fresh" winning , but the cottage and imitate blindly follow the trend of a very serious problem , so happy network the overnight and do the details of the marketing model, it is particularly noticeable.
Stealing food popular in the 2009 , if you do not know why things happy network , then you will certainly be treated as aliens . Kaixin is a famous Chinese social networking service website , founded in March 2008 , in addition to steal dishes these old children's game , it also provides photo sharing service , online chat services, music sharing service , network storage service , blog ho
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