摘要:今天的旅游产业跟旅店产业、汽车旅馆产业、餐饮产,甚至it产业、生物产业都是一个快速增长的产业。随着全球化的进程,旅游管理文化越来越流行,所以为旅游产业定位市场和策划市场战略,是一个重要的课题了。
otels totaled to 12930, increasing 2042 with a year-on-year rate of 18.75%, hotel rooms reached 1.37 million, increasing 132.1 thousand with 10.67%, beds amounted to 2.55 million, increasing 183.4 thousand with 7.75%. During the past three years, budget hotels have kept a rapid growth of above 50% and entered a continuous growth period. In Oct of 2006, Home Inns was listed in American NASDAQ, which also attracted capital to China's domestic budget hotels. Considering the current investment enthusiasm in hotel industry, the estimated amount of star-level hotels will reach 13500 by the end of 2008.
Maybe this is a temporary development highlight for the hospitalityindustry. But it is must be admited that now is the developing new era. In the globalization process, every business or industry all have to face the facts that it is necessary to expand their products or services to the global market for the more competitive status and more profit. And in the other hand, a multicultral workforce environment in globaling world family. Thus to a global or local hotel, a excellent
strategy have a strong need for its future development. And in every country, there are more and more hospitality management training school or institution.
2 Importance of hospitality industry
The hospitality industry, one of the largest industries in both global and national contexts, is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It offers more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success. According to the National Restaurant Association the food service industry employs more than 11.3 million workers. This makes the food service industry one of the leading generators of job growth in the United States.
In Greece, the tourism industry bears an enormous influence on the wellbeing and the development of the Greek Economy as it generates, directly and indirectly, between 15 and 20% of GDP and employment. It is now well understood by all tourism industry players, especially in the post-Olympic era, that this influence is mutual and can lead to a renovation in the hospitality industry, forcing all involved to accept the results of their own actions in the short as well as in the long run. In the post-olympic years, the number of hotels or restaurants are increased by one fold, and the Greek hospitality industry have form a especial cultureal symbolize.
Besides the employment and revenue from the hospitality industry, the Hospitality sector plays a key role in this industry with over 8.500 units of all types and categories. It is, therefore, necessary to understand the opportunities and challenges that the management in hotel establishments is facing. These issues are obviously prominent not only in operations but also on a strategic level. To facilitate this process, JBR Hellas launched the Hotel Study a few years ago with the aim to gather as much information as possible, so as to provide a reliable amount and quality of
statistics on an annual
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