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ch services in China. Sign partnerships to give free access to Google Apps for Education to 70,000 university students in Kenya and Rwanda. Year 2008: Series of acquisitions and translations of other Google services. As we just saw in ten years Google developed a lot of Global Marketing structures from simple offices to R&D centers to complex partnerships. I did not mention it but Google acquired several companies(more than 50). The purpose of these acquisitions was to extend their range of services which are then translated in order to be globally exportable. Google seems to prefer the partnership(the company keep her brand but use Google, the best example is AOL).

3,Google's position in the world as a search engine
In order to introduce better Google's strategy abroad we should have a close look at Google's situation today. I made a map by analyzing results coming from Alexa Web (data center of the most visited websites in the world). The concept of this map is the following ,I put in evidence by one different color the leading search engine in each country. As I wrote previously Google is the most used search engine in the world with around 60% of the world requests. We could think then quickly that Google is used in majority by most countries around the world. I however have strong beliefs that the use of Search engines is not linked to rationality(better technology is winning), but in fact is driven by cultures. As we can see there are not many search engines in the world. Moreover three of them are in a very fragile situation: Microsoft, Seznam and Leit.is. As you can see Google has almost an entire control on the Americas(we saw previously that Google made a very intelligent partnership with the Latin America leader) except on the Caribbean area(too many small countries, too isolated. According to World Stats this area does not represent a lot of users. In Africa, Internet is not very developed in each of these countries, it is then hard to attribute a search engine leader. In fact only Nigeria seems to be a problem for Google in Africa. In Middle East I would say that the same problem which occurs with Iran. And then what I think is that the most interesting part is the Asian Wall which is composed of several different competitors and reasons why they are better implemented: better competitor's strategy(Yahoo), national security(Baidu in China), boycott of American services? (Mail.ru in Russia and ex-sovietik regions), foreigner search engine do not fit with Korean way of searching the information(Naver in South Korea). Even if Internet and technology made easier the exportation of products and services abroad it does not mean that it can be automatically made. In order to be world used Google will have far more to do than being the best service

4, Global Marketing
To analyze the global marketing concept which is the following: Classification of an Global company by qualitative features(EPRG); Local modifications;Types of globalization;Motivation of globalization;Company globalization;Areas of globalization; Crucial drivers of globalization.
Classification of an Global company by qualitative features(EPRG) I would qualify Google as a Geocentric company(the same service for all the world). There are however some slight modifications made to their service which could make one think that Google is acting as well as a Regiocentr