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论文作者:英语论文论文属性:作业 Assignment登出时间:2014-04-29编辑:caribany点击率:18917
论文字数:6616论文编号:org201404291224558400语种:英语 English地区:英国价格:免费论文
关键词:汽车营销car marketingBrand imagecustomer loyalty品牌形象
摘要:这篇论文是评估汽车营销中品牌形象和客户忠诚度的影响力。品牌是企业和它的产品质量,完善的售后服务,优秀的文化价值和良好的管理业绩的评价和认知。它是由企业和管理者投入巨大的人力,物力,甚至长期艰苦几代人的工作,建立消费者的信任。
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