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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-15编辑:felicia点击率:35787
论文字数:18652论文编号:org201408151345306784语种:英语 English地区:中国价格:免费论文
关键词:全球化见多识广时代竞争globalizededucatedinformedcompetition
摘要:本文是一篇市场营销留学论文。当今世界,全球化和多样化已经成为其主要特点。在全球化贸易中,客户和消费者都接受过良好的教育,见多识广,消息灵通。这在一定程度上增加了公司和组织之间的竞争。竞争提升了客户的议价能力和交换能力,能更高效更快速地选择最好的产品和服务。本文简要分析时代竞争中客户关系的特点和影响力。
This has not been academic exercise. Mobile Customer Relationship Management is something that is essential for business at 21st century. As faster bank realize that, the faster the bank will begin its program. Mobile Customer Relationship Management extends CRM capabilities to Blackberry or windows Mobile mechanism, delivering the similar rich functionality with real time expediency of wireless.
The bank's benefits of Mobile CRM
Customer information will get through real time access
Entire marketing, customer service and sales functionality
Customer value will improve
Remote order entry will be easer
Customer contact will improve
8.2 RECOMMENDATIONS FOR FUTURE RESEARCH
This research conducted in this thesis has lead to some helpful consequences and conclusions on Customer relationship Management of Lloyds Banking Group. However it has also uncovered many areas that need further study. Large survey should be carried out on Mobile Customer Relationship Management and Customer Relationship Management on Social Networking Site. These new CRM technologies becoming important because of nature of 21st century customer and business models necessary to meet the customer's requirements, has become an increasingly significant strategy and technology for CRM execution. There is a need to carry out a much detailed research in order to obtain a more handful information.
9.0 REFERANCE AND BIBLIOGRAPHY
This chapter includes a systematic list of books, web site and other works such as journal, magazine etc which have been used as secondary data or as reference in this research.
9.1 REFERENCE
Dave chaffey, E-Business and E-Commerce management Strategy, Implementation and Practice, Pearson Education Inc, New Jersey, 2009
Efraim Turban, Jae Kyu Lee, Dave King, Judy Mckay and Peter Marshall, Electronic Commerce: A Managerial Perspective, Pearson Education Inc, New Jersey, 2008
Kristin Anderson and carol Kerr, Customer Relationship Management, McGraw-Hill Company, Inc, USA, 2002
Professor Constantin Zopounidis, New Trends in Banking Management, Physica-Verlag Heidelberg, New York, 2002
Foss, B. CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work. Milford, CT, USA: Kogan Page, Limited. 2002
Ford, D. Understanding Business Markets, Second edition 1999
Gilbert C. David, Karen C. Choi, (2003) Relationship marketing practice in relation to different bank ownership: a study of banks in Honk Kong, International journal of Bank Marketing.
Gronroos, C. Annika R., the value concept and relationship marketing, 1996
Gronoos, C.(1997) ‘from marketing mix to relationship marketing: towards a paradigm shift in marketing', management decision, vol.35, No. pp. 322-40
Jobber, D. (2001): Principles and practice of Marketing, 3ed. <本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。