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ng consumption. By doing so, this kind of news even can further influence audience’s conception and realization of fashion, consumption and their own life style.

However, in the process of this research, the researcher found a group of special audience who has superb command over the knowledge of fashion domain. Thanks to the abundant fashion-related cultural capital and acute sense over fashion, they often know clearly about the product information before the celebrities’ effects took over. Thus, they will not fall victim to the influence of media reports. Facing the media and celebrities’ effects, they own their unique interpretation strategies and defy any possible influence of media. As a result, this group of audience has their peculiar way of expressing themselves. They are fed up with popular or trendy clichés and are dying to get rid of them; therefore, celebrities’ images are the heavy burden, not only useless but irksome that need to be shed.

1.2 Advertisement and News

News is the fact that news reports, news values and news point-based, it is the responsibility of society as a whole, the purpose is to enable all people to understand the facts that occurred in society, have favorable information, and promote harmony, better dissemination; and Advertising is not, commercial advertisements are enticing consumers to the ultimate goal of buying behavior, advertising allow exaggerated, advertising does not need 100% to the objective facts as the basis for creation, implementation

Generalization in the advertising becoming more gradually stripped of confidence by consumers, many advertisers choose a news public relations means to replace the traditional means of advertising, news reports, after all, the Government faces a long, social face, the authority of the face, consumers more easily believe that a 100-word press the fact that trust is difficult to base a long time, the advertising hype.

1.3  From Fashion Consumption to Celebrity Effects

Celebrity influence consumers for本留学生论文由留学生论文网www.51lunwen.com提供 fashion choice, there is no doubt this group is our life and guide fashion pioneer, and consumers in order to faithfully follow the celebrities celebrity fashion guide to make celebrities marking a significant effect in the mass fashion choices. Sometimes consumers do not know what is fashionable."We were so interested in people, the majority attributed to curiosity" Edressme.com online apparel sales that Joanne Stoner, founder. Female consumers are willing to admit their love by famous people to the impact of the pursuit of fashion so one another in hot pursuit of fashion to become a fashion, thus indirectly affect their love to the degree.As celebrities, celebrity celebrity life, as well as the body took place in every single issue of concern by the people's fervent. According to consumers, the Avenue of Stars on the fleeting appearance of celebrities can no longer satisfy the earnest concern, the concern for celebrity life an integral part of every day. At present, wearing a chic pair of jeans with stylish high heels and sexy tops women who can be seen everywhere, which no doubt fashion sexy dress from celebrity.Another celebrity endorsement ads people cope with the project is to exploit the use of a celebrity, celebrity fashion consumer guide.

1.4  Media and Audiences

In general, "media" refers to various means of communication. For example, tele本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。