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归功于互联网络的出现和其他的科技进步，我们每时每刻都能感受到世界是如此之小。地理空间上的距离不再是难以了解世界另一端人们的借口。很多次的商业谈判中，我们都能发现，当一个公司步入国际化阶段，会有来自不同国家与文化的人们坐下来进行商讨。跨国界的商业谈判通常能够帮助我们了解对方的文化背景。不管是社会还是文化，聚焦关注文化都能够减少交往中不愉快的经历，减少意外的发生，还能够使我们与其他国籍的人们实现成功的互动，从而使我们多文化背景的商业旅程变的顺利无比。

首先让我来介绍一个例子。假设在某个西方国家有一个足球或者排球比赛，比如说荷兰。所有队员赤裸着身体或者穿着很少的衣物一起沐浴是十分常见的。而来自东方国家比如说印度的运动员，不仅仅是做出这个举动，就连想一想都会感到窘迫。这就是“文化冲击”概念的由来。假设这个印度运动员是荷兰队的一分子，那么赛后仪式会让他十分尴尬。当我们想要走出国门或者迎接来自其他国家的人们时，对对方和我们自己的文化足够的了解会极为有用。

Thanks to the advent of the internet and all the other advancements in technology, we find it every day that it's a small world. The geographical distance that used once used to separate humans is no longer an excuse in bending forward to 'know' the other person from the other side of the globe. Many a time, in a business setting, when companies go international we find that people from many different countries and cultures set across a table to discuss and sort out issues. Often it helps to know the cultural background of the other party when contemplating a business across borders. The best way is to focus on the cultural roots, both in society and in culture, which will help to reduce unpleasant surprises, and will also enable us to interact successfully with people from other nationalities will which ultimately help in the smooth sailing of our multi-cultural ship.

To start let me illustrate with an example. Suppose there is a football or volleyball game in a western country, say Netherland. It is quite common for all the team members to have a 'shower' together in the common showers with bare or minimal clothing. A person from an eastern country, like India would be mortified even at the mention, act or thought of such a practice. This is where then term 'cultural shock' comes into the picture. Imagine if a new Indian player were part of this Dutch team. The events that would follow after a game would be too embarrassing for the Indian. A working knowledge of the basic traits of other cultures as well as our own will help us in the long way when we wish to go international or when we want to accommodate others from other societies or cultures than ours.

When we start to think about doing international business especially one where there is a joint-venture involved, many difficulties are bound to pop-up at different stages. National psychology and characteristics play a crucial role in influencing the decisions made at the middle or top management level. For example, if there is a joint-venture between Japanese and an American company, managers from both sides would have different views and priorities about the direction in which to move forward. The Japanese would concentrate their efforts to gain more market share while the Americans would think about making profit. Corporate cultures vary drastically across countries, while the diversity is lesser within a nation. This does not mean that there are no differences between companies within the same country. Different companies within the same country are bound to have their own business strategies achieved through their own action-plan. Compare Sony and Mitsubishi. Though both are renowned Japanese companies, one is famous for their本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。