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The threat of the entry of new competitors:There are high barriers to MBA entry in large chain supermarket industry. The entry of large chain supermarket industry needs a huge amount of capital investment because large supermarket chains need to set up stores enough to obtain economies of scale.Wal-Mart as well as Carrefour has an abundant financial capital,excellent distribution systems, convenient locations, low cost and good word of mouth to fend off competitors.Therefore, the large chain supermarket industry barriers to entry are high so that almost no new entrants exist. The threat of thepotential industry entrants for Wal-Mart’ is not great.

替代品或服务的威胁：替代品是其他商品能满足同一需求为产品提供。如果选择是有吸引力的价格和性能，然后买家的数量将被吸引来改变他们的习惯。随着网络技术的发展，电子商务已成为许多消费者的第一购物的选择，而不是去商店购物。网上购物没有李宁的缘故，非常方便，直接上门提货和更少的时间。整个购物过程只需在计算机上通过鼠标点击几次。杂货店散落在社区已经在产品类别和商品的价格相对于沃尔玛没有数量优势，但杂货店还有很多消费者的心由于就近、方便。一般来说，消费者去杂货店购买所需的商品选择，但没有找到价格低廉沃尔玛一样。

      The threat of substitute products or services: Substitutes arethe other goods which can meet the same requirements as the products offer. If the alternatives are attractive on price or performance, then the number of buyers will be attracted to change their habits.With the development of network technology, e-commerce is becoming the first shopping choice for many consumers, rather than go to the store shopping. Online shopping is very convenient for the sake of no lining up, direct home delivery and less time. The entire shopping process only requires several clicks on the computer through the mouse. Grocery stores scattered in the communities have no advantage in the number of product categories and commodity prices relative to Wal-Mart, but grocery stores still got a lot of consumers’ heart due to proximity and convenience. Generally speaking, the consumers have the choice of going to the grocery stores to buy the desired commodities but there cannot befound low price the same as Wal-Mart.
      The bargaining power of buyers: The customer is the god for the company especially in the retail industry. If consumers feel that the products provided by Wal-Mart have high prices or quality problems, then they will switch to Wal-Mart's competitors that can provide him with better quality or lower prices.There are many stores can meet demand of the customers. The customers can choose anyone which is thought to be best. Hence, buyers have strong power in this material rich and competitive market.
      The bargaining power of suppliers:Wal-Mart's sales in 2011 reached 419 billion, such a huge sales scale makes Wal-Mart doom to be one of the largest customers for any supplier. Wal-Mart can switch to other suppliers, if the original suppliers cannot meet the requirements. Meanwhile threatening to change the supplier can be taken as a scare tactic in the bargaining. But for some large suppliers which have dominant position in the industry such as Procter & Gamble, Unilever, Coca-Cola and Pepsi would have more power in the bargaining. These huge suppliers本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。