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How Do International Marketing Strategies Help Firms Achieve Competitive
Advantage: German companies being successful in China
Table of Contents
Introduction 3
Literature review 4
Methodology 21
Finding 28
The commercial relationship of two countries – Siemens Ltd 31
Summary and conclusion 34
Limitations 35
Recommendations 36
Introduction
One of the most common phenomena regarding the modern commercial activity is therelocation of companies – even of well known ones – and 代写留学生论文their establishment incountries which are by far different from the local ones (that of the state of origin). Onthe other hand, the turbulences of the financial area impose the design and theapplication of an effective strategy in order for a business to manage to survey. In thiscontext, China has been presented mostly in the last two decades as a favourite place fora variety of business activities offering the advantage of low wages combining withgeneral low operating costs. However, the specific business decision, i.e. the relocationto the Chinese Market has also been criticized as having elements of risk regarding thefinal profit of the company that proceeds to such an initiative. Under these conditionsthe whole net of corporate activities in the specific country has been examined both fortheir design and for their feasibility to operate.
One of the countries that have suffered financially from this business activity isGermany. The specific country has a significant number of companies which decided tomove to China (totally or only partially) in order to avoid the costs that are related boththe employees’ compensation and with the tax obligations in their home country. Thespecific business decision has been characterized either as a success or as a failure inaccordance with the financial results that have produced during the operation of aGerman company in China. However, sometimes there could not be specific indicatorsregarding the performance of a specific company (which proceeded to such a decision)because of the long term period of payback that is usually related with the activities ofsuch a kind.
Literature review

References
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