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Strategic Analysis of GM Europe
Introduction
In Europe, GM markets its products in more than 40 countries with about 10 vehicle production and assembly facilities distributed in seven 代写留学生论文countries. It has a workforce of more than 54,500 workers in Europe and has more than 8,700 independent sales and services outlets. In 2008, GM earned more than $34.4 billion down from $37.4 billion in 2007. However, it made a loss of $1,633 million in 2008 compared to a profit of $55 million in 2007 in Europe. The total market share in Europe was 9.3% in 2008 compared to 9.5% in 2007 (GM, (2009). GM problems have also been experienced in Europe leading to a board decision to sell its majority shares in Opel and Vauxhall brands which for many seemed like exiting the European market altogether. Majority of GM operation in Europe are concentrated in United Kingdom, Russia, France, Spain, and Germany. In United Kingdom, GM had a market share of 15.4% in 2008. In the same year, it sold 384 vehicles. In Russia the company had 11.1% market share selling more than 338 vehicles while in Germany it had 8.8% market share selling more than 300 cars. In France, the company had 4.4 % market share selling 114 vehicles while in Spain it had 7.8% market share selling 107 vehicles. In general, the European Union region was the third largest region in terms of sales contributing 12.3% of the total car sales.  The two troubled brands, especially Opel are said to be the heart of GM operation in Europe. It is estimated that Opel employs more than 25,000 people in Germany and other 25,000 people in Britain. This means that the decision to sell Opel to Magna, a Russian automaker has elicited so much controversy and acrimony not only in Europe but also in America. Though the issue is surrounded by political intrigues as a struggle between United States and Russia, it has been a big confidence blow of the viability of operations in Europe.  However, after getting loan from the European government, GM has finally decided to keep the two brands which are a sign of its operation in Europe. Many analysts point out that the issue may have been solved politically but it has been good for GM workers in Europe.
In order to understand the situation faced by GM Europe in its eventual board decision to withdraw from European market, it is important to conduct a strategic analysis of GM in European market. The analysis will look into the internal and external factors, and the strengths, weakens, opportunities, and threats faced by the company. It will also take a strategic analysis of the decision that has been taken by the company to asses whether it will eventually lead to restoration of its past glory or it is just another step to bankruptcy.
PEST ANALYSIS
(i) Political
Political environment has a lot of effects on the operation of any business. Political environment sets the stage for attractiveness or unattractiveness of any given market.  Political factors entail government policies towards investment including those which are aimed at encouraging investment. For a long time, GM has enjoyed relatively stable environmental factors in Europe that has been important for

Work Cited
Environment Leader, (2008). Automakers lose fight, EU sticks to tough emission law. Retrieved 8 January 2010 from, https://www.environmentalleader.com/2008/09/26/automakers-loses-fight-eu-sticks-to-tough-emissions-law/
GM, (2009). Abo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。