中国中小型企业的国际战略分析 [2]
论文作者:bluesky论文属性:职称论文 Scholarship Papers登出时间:2013-03-26编辑:bluesky点击率:5063
论文字数:5273论文编号:org201303231557045187语种:英语 English地区:中国价格:$ 22
关键词:国际市场国际业务改革开放商业机构
摘要:随着国际市场上的影响力越来越大,中,小型和中小型企业(SMEs)的中国所面临的问题是如何进入国际市场,对他们的商业对手竞争要怎么应对。然而,对于这些企业,进入国际市场,绝不是一件容易的事情。
decision-making of individual business organizations, which in the past is largely determined by the various types of limitations by the government. In the field of international marketing, this implies the liberation of the national business organizations to choose suitable competitive strategies in the international market. This is best illustrated by the sharp increase of business organizations targeted at international business since the mid-1990’s.
2.3 Current conditions
With the impact of the role change by the government, the business organizations (and enterprises of the private sector of the national economy) began to obtain independence and flexibility in choosing the suitable management strategies to develop their businesses in both the domestic and international markets. And this directly led to the sharp increase of the foreign investment share by the Chinese SMEs in the international market. The following chart shows the distribution of the foreign investment by Chinese enterprises in the international market:
Chart 3: Distribution of China’s foreign investment in the international market
(Source from: iResearch of Chiese economy)
Obviously, from this chart, it is easy to find that the investment of Chinese enterprises is chiefly limited in the traditional big markets of the world. These mainly include three regions, i.e., Asia, Europe and North America. Especially, influenced by the geographical traits, a great amount of the foreign investment by Chinese enterprises is targeted to the neighboring Asian countries (Bairoch, et al., 2010). This is due to three major factors. In the first place, geographically, these markets are convenient for the Chinese enterprises to obtain raw materials and thus can greatly cut short the expenses they need to enter the international market. Secondly, cultural link between China and these neighboring countries has made it easier in international integration of the Chinese business organizations. In the third place, similar management experience of business organizations in the Asian cultural background is also one important element of the business cooperation and integration in the Asian market.
3. Methods and implementation
3.1 Data collection
In order to be more convincing to illustrate the necessity of participating into the international integration for the sustained development of China’s SMEs, this research paper intends to use both primary data and secondary data. The primary data is a simple questionnaire that is intended to investigate into the opinions of individual staff members working in Shanghai Tongji Building Bold Factory. (For details of the primary investigation see the appendix at the end of this paper.) Their opinions can be regarded as highly representative in reflecting the professional views about how China’s SMEs should be integrated into the international background. The secondary data of this research mainly includes the published documents of China’s SMEs in entering the international market.
3.2 Sample size
In order to make the investigation more objective, the author of this research intends to use 100 samples. The purpose of doing so is for the convenience of quantitative analysis. In the meanwhile, the sufficient sample will facilitate the author to gather more objective informa
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