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On 29th, Oct. 2005, 4 new participants of handset industry (Skyworthmobile、 Guohongcommunication、Daxiantelecom、Malata) announced to act in alliance with each other on such aspects as purchase、after-sale service、R&D、 producing、and sale etc. It is the first handset alliance in China, whose target is to decrease cost through resources share among each member. In addition, the alliance can also purchase raw materials from upstream suppliers in united steps to form scale advantages; on the other hand, it can improve its after-sale service through establishing united serving spots with less investment for individual company. 

At the time of alliance establishment, the output of whole organization has gone beyond 10 million units every year. The amount implies that the alliance has possessed prime abilities to compete with certain oversea’s brands during materials purchasing. Relying on the agreement among members, this new operating model is estimated to save large amount of manpower and material resources, as well as improve the reaction speed to the market undulation.

As is reported, the above-mentioned alliance was established under the situation that the centralized degree of handset-manufacture is further enhanced in 2005 in China. According to the statistics from MII, the 2005 output and sale of top 10 handset manufacturers of China has occupied 78.7%、78.4% of the whole industry, a large increase from 72.9%、72.8% in 2004.51 Namely, economies of scale have grown to be an increasingly important factor for new entry to

3、 Distributor begin to engage in handset customization

After network operators carried out its operation of tailored handset in 2004, the largest handset distributor (Zhongyu Telecom) in China began its designated handset customization for individual unit in 2005. The intervention on making price for handsets will lead to deep changes of mode of produce and sale.

According to the same principle of supermarket, it is the existing of excess supply of products、broad market of potential users、and powerful market distributors that gestates the handset customization by selling channel. This style can further carry forward the marketing advantages of channel distributors and accelerate the shipment of stocks.

Due to vastly potential demand of handset in the broad countryside market in China, it is optimistic for the local handset exclusive store to boom up in the near future.

4、Smartphone shows an increasingly bright prospect day by day

As is defined in the computing dictionary, smartphone means a telephone with advanced information access features. Emerging in the late 1990s, a smartphone is typically a cellular telephone that provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition as well as picture taking (the camera phone). Personal information management (PIM) functions found in a PDA may also be integrated.According to the latest tre本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。