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ttention Value: to attract customers’ attention. 2. Memory value: to give people great impressions of the goods and make customers remember their advantages anywhere. 3. Readability: to make people convenient to remember and easily to understand. 4. Persuasion: to persuade customers to buy the goods. Designers often adopt appropriate rhetoric in the purpose of realizing the features mentioned above, because good rhetoric usage can get twice result with half the effort. Good rhetoric used in advertisements can form a beautiful image about the goods and make people produce the desire to buy the goods. Rhetoric can also enhance the artistry and appeals. It can suit all contexts, improve the expressiveness of the spoken and written languages, and make people feel indubitable. The paper would analyze and generalize the rhetoric devices in advertisement English from three aspects: phonation, vocabulary and syntax II. Basic Rhetoric Tactics in Advertising English If advertisements want to stand in the invincible position in the fierce competition, the vocabulary should be used; meanwhile, the contriving structure ought to be paid attention. Then some right rhetoric should be used too. The definition of rhetoric is applying many language materials and various expressive devices to manifest the designer’s purpose appropriately. A. Phonation Rhetoric. 1. Rhyme Rhyme is identity of sounds between two words or verse lines extending back from the end to the last fully accented vowel and not further. Three points should be explained about this definition: ① the last accented vowel must be the same; ② All the sounds following this vowel, if there is any, must be the same. ③ The consonants preceding this vowel, if there is any, must be different.(Tang Ying, Qu Jing, 2004) Rhyme in advertising English contains head-rhyme and rear-rhyme. Advertising English uses this kind of rhetoric skill to make its Music rhythm. In this way, the advertisement is suitable for reading. And the target audiences get a happy mood; therefore consumers become interested in products from its advertisement introduction, thus this kind of advertisements excite consumers' purchase desire. 1.1. Head-rhyme Head-rhyme means words to be linked together or to be related to each other repeat the same vowel. For example: ⑴ Health, Humor & Happiness… gifts we would love to give.（Wang Yanxi,2004） Three words begin with “H” and form the head-rhyme, which give people a deep impression and make people memorize it involuntarily. Certainly, the smart use of suspension points also leaves people much space to imagine. ⑵ Uncrowede, Unspoiled, Under $800.(Traveling advertisement of UTA the Air France)（Wang Yanxi,2004） Every word has the letters “UN”, that is very skillful, not only emphasizing their good condition and low price of their planes, but also giving people a good impression. ⑶ In Touch With Tomorrow, Toshiba. (Toshiba cooperation) This advertising language has three words in all add the products name to begin with “to”, it is the typical rhymes alliteration, and the sentence seems succinct and strong, and it benefits to leave a deep memory. 1.2. Rear-rhyme Rear-rhyme means words to be linked together or to be related to each other repeat the same rear sound. For example: ⑴ Hasty, Tasty. (An advertisement of a Snack Bar)（Wang Yanxi,2004） This is a kind of form of rear-rhyme. Once people read the advertisement, they will find it is rhythmic. On