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摘要：随着全球经济和贸易的飞速发展，要和频繁。着眼于国际商务谈判活动已显日益重当下全球经济形势，世界各地的人们也已逐渐意识到了国际商务谈判的重要性。因此在国际商务谈判中，为避免不必要的误会以及使谈判能够顺利进行，谈判者在谈判前了解相应的异国文化知识显得非常有必了。作为亚洲最大发展国的中国自从加入世界贸易组织以来，其在与西方国家的商务活动中扮演着日益重要的角色。然而，由于缺乏跨文化交流知识，中国在与西方国家合作时显得不尽如人意。本篇论文主要以中英两国为例，阐述中英文化差异对商务谈判的影响。由于中国和英国分别代表着典型的东方文化和西方文化，两国在宗教，政治，教育等诸多方面有着许多差异，在某种程度上，两国代表着两种迥异的文化，因此研究两国的文化差异对两国进行商务活动非常有必要。本文通过对两国文化差异产生原因的分析及谈判中风格的对比，得出成功的谈判是建立在明确的跨文化意识上的。另外，为解决在商务谈判中可能由文化差异引起的问题，作者在本文最后提出了相应的解决方案。

Abstract: Nowadays, as the rapid movement toward a global economy international business negotiation activities have become increasingly important and frequent. In view of the present world economic situation, people around the world have gradually recognize the importance of international business negotiation. Therefore, it’s obvious imperative for negotiators to learn about other countries’ culture before business negotiation in order to avoid unnecessary misunderstanding and make the negotiation develop smoothly. China, as the largest developing country in Asia, has played a more and more important role in the business contact with western countries after joining the World Economic Organization. However, China’s business corporation with western countries is not always so successful because of a lack of full understanding of cross-cultural knowledge. This thesis makes an effort to highlight the impacts of Chinese-English cultural difference on business negotiation. As it is known that China and English represent the typical eastern culture and western culture, which vary in many aspects such as religion, politic, education and so on, to some degree, they represent totally different culture. So it’s of high significance to study both countries’ culture. By analyzing the causes of the cultural difference between the two countries and contrasting their negotiation styles, the author makes it clear that successful international business is based on full understanding of cross culture. Besides, the thesis finally put forward some suggestions to overcome problems rising by cultural difference.

Key words: impacts，Chinese-English cultural difference，business negotiation.

Impacts of Chinese-English Cultural Difference

on Business Negotiation

1. Introduction

With the rapid development of world economy and trade, it’s wildly accepted that the international business communication has become more and more frequent. The international business negotiation is different from any other kinds of negotiations as a result of which involve parties from different cultures. It’s an interaction in a diverse world, as well as a challenge of intercultural communication. People around the world differ in race, religion, habit and so on, just as Confucius says: “Human beings draw close to one another by their common nature, but habits and customs keep them apart.” To achieve an ideal business goal, both parties should have a good understanding of each others’ culture.

In business negotiation, it’s unavoidable to come across some embarrassment for lacking full preparation. Knowing about some necessary cross culture may do a great favor to promote the successful negotiation. As English and China belong to two different cultures, businessmen’s views from both countries vary in many aspects: time, way of working, means of conducting business. Hav