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due to television advertising of food products which may influence one’s perceived taste of the unhealthy food. It is debated in this article who is to blame for the overweight children: the food industry or the parents. Research has shown the crucial role of parents in early learning of food preferences, as they start to develop early in children. Peers, social institutions, the media, and culture are all considered to play a role in the spread of food preferences (Harris & Bargh). 

Children learn about their social world openly through observation of the media. Children learn while watching television that foods filled with calories and are high in fat and sugar taste great and are rewarding to eat. Food products make up the most highly advertised category on television that children watch most, 98% of the foods consisting of low nutritional value. The average child watches 15 television food ads per day, promoting unhealthy food products and thus promoting that eating fatty foods is fun, happy, and cool. (Harris & Bargh) Research also shows television viewing and unhealthy eating habits are linked. Effects of television food advertising include greater recollection, preferences and requests to parents for the advertised products. Planned solutions to protect children from the unhealthy influence of television and food advertising included public service media campaigns, parent-child communication, and reductions in exposure to unhealthy messages on television (Harris & Bargh). 

In this article, it was predicted that preceding television exposure would be related to greater perceived taste and enjoyment of unhealthy, highly advertised foods. Parental interventions were hypothesized to moderate the unhealthy influence of television exposure on diet, which depended on how parents conveyed the message to their children. To test these predictions researchers conducted a study on college students at a private university and a state college; 90 from the public university and 116 from the private university (a total of 206 students).

These participants were asked to complete a 30-min online survey of childhood memories of their parent’s rules and television viewing. The results were constant with the predictions of the experimenter, as perceived taste was associated with consumption. Healthy food consumption was associated with higher taste ratings for healthy foods, and lower taste ratings for unhealthy foods. From the collected data, results indicate that as predicted, healthy food consumption was correlated with higher taste ratings for healthy foods and lower taste ratings for unhealthy foods (Harris & Bargh). These findings supported the hypothesis that healthy and unhealthy diets are directly related to the perceived taste of healthy and unhealthy foods. The hypothesis that the relationship between early television viewing and unhealthy eating with children and adolescents continues into early childhood proved to be true with the results. Evidence consistently supports that children who watch more television simply like the taste of unhealthy foods more, especially those which have been highly advertised. Limitations of the data include the discrepancy of self reports. Participants could exhibit self-deception or biases which could lead to results that do not accurately represent participant’s actual behaviors a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。