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nd beliefs (Harris & Bargh). A survey was conducted with college students, however a student population was examined that may not be truly representative of all young adults and college students. Results represent relationships between variables and cannot determine causation.

In the final article, Moore and Rideout (2007) explain the importance of marketing communication tools and how it is being used by advertisers to target children. The article discussed how food marketing is impacting children and how it may be linked to obesity. It was explained that internet, specifically, is being used as a marketing communications tool to target children. The focus of this research was on the online marketing practices by advertisers and how their practices affect children. It was hypothesized that exposure to the media, especially online advertisements, influences dietary habits among children and alters their perception on foods (Moore & Rideout). The study was conducted on major food advertisers by analyzing their Web sites from the summer to the fall of 2005 and 96 brands of food were used as candidates. 

There were three parts to the study: the features of the site, the specifics of the brand and how it was presented on the site, and games online. Results indicated that 85% of the brands had content on their Web site that had content for children. It was estimated that there were around 49 million views by children aged 2-11 per year on Web sites. Of those sites viewed by children, an astounding 73% of them contained one food brand while 27% contained up to 41 brands. It was also observed that of the many food brands on the Web sites, most of them advertised unhealthy foods, like candy, salty snacks, and sugary drinks. The researchers established that the advertisements online influenced children’s perceptions on what to eat. Because children spend so much time online playing games or socializing, they are constantly being exposed to persuasive food advertisements and it’s leading to the assumption that children are becoming obese because of the lack of physical activities and that their perceptions of food were being altered.

Given the right programming, television can be a prevailing tool of entertainment and education for children. Studies have been presented in this paper that television and media has very negative influences. Television is a destructive force through images and advertisements which can influence viewers to make poor food choices or to overeat. Excessive television watching can result in inactivity which leads to weight gain and poor levels of fitness. Children are especially targets of food advertisements and have been proven to be more vulnerable than adults to their influence. Results indicate that media indeed does play a crucial role in the prevalence of obesity among children. (Bargh & Brownell, 2009; Bargh & Harris, 2009; Moore & Rideout, 2007; Udell & Mehta, 2007). 

Evidence shows that advertisements have a strong impact on the way children distinguish what is healthy and what is unhealthy. Also assumed in the previous studies is that advertising companies are capable of persuading children very easily to consume their products and that the amount of advertising should be limited to solve the problem of obesity in America. These articles have provi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。