-“Wenchang”, Tree Kingdom culture and the essence of folk culture in the northwest of Sichuan. The hotel owns all sorts of luxury villas, which have more than 100 sets of rooms, and 200 beds. It also has private banquet hall in Wenchang, especially, the Three Kingdom music banquet hall, the banquet hall can accommodate 400 people. The chambers have varieties of rooms in size .Its special designs are fully equipped in different styles. Moreover, there are all kinds of recreational facilities such as forest tennis courts, fitness centers, nightclubs, KTV, bath center, beauty salons, coffee bars, game rooms, and so on. In Particular, “Lingyun” leisure bar has the natural oxygen-bar for people from different cities.
In 2003, Zitong County decided to develop the tourism economy, and exploit the Qiqushan scenery. At the same time, the government planed to upgrade the Qiqushan to AAAA level of national scenery.
B. Characteristics of Qiqushan Hotel
For one thing, the obvious characteristics of the hotel are their ancient features. As for its structure and style, the hotel has blended the modern landscape
architecture styles with Chinese traditional residential characters. All the hotel’s buildings have fully interpreted the unique characteristics in the local culture and the folk culture of the northwest of Sichuan. If you view the hotel in the distance, you can see the outline of the temple. It is pleasant to stay in the hotel .It is the key reason why people come here for holidays. For another, the implication of the character of the hotel is its natural environment and cultural connotation. The hotel is surrounded by Cuiyun gallery. There are millions of greenery ancient cypresses. Every tourist is attracted by its big natural oxygen-bar for getting fresh air. It is important for tourists to feel the value which is preserved in art and
history.
II. Abuses in Qiqushan Hotel
A. The Objective Problems in Qiqushan Hotel
As for environment, the advantages of natural resources in the hotel can’t be replaced of by those of any other hotels. As for the natural priceless resources, the way to protect the environmental resources has become a serious problem. The problem of environment is getting more and more serious in hotel’s development. Firstly, how to dispose waste- water is urgent due to increasing water usage during vacation seasons; Secondly, the solid substances are scattered near the hotel, the tourists throw rubbish randomly owing to lack environment protection awareness; Thirdly, some operators have little awareness to deal with the waste gas released such as smoke and chemicals from the exhaust fumes of car and other kinds of motor vehicles, and so on. As a result, the air is polluted slowly. In short, the hotel gets the profits at the cost of environment destroy.
As for transportation, nowadays, some problems come up with the surge of tourists into the Qiqushan hotel for vacation, it has become a bottleneck which restricts the development of the hotel in Zitong, and it has resulted in some negative effects: lack of food and appliance supplies to meet needs; no enough parking places; occasional traffic jam, etc. At the same time, some tourists give up choosing the Qiqushan hotel for vacation because of its inconvenient transportation. And this reduced the income of the guest room.
As for regulations and business ethics, lack norms to guide the coordination and relationship between travel agencies and the hotel. The management of
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