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Abstract
Along with the rapid development of modern economy, people's liveing standard has been highly enhanced, the tourism industry has been rapidly developed and the business world trend more globalized, this all facilitate the development of hotel industry. In China, hotel industry has entered an intensive competitive period, especially the competition between mid-range star hotels and economy chain hotels. This dissertation investigated the typical strategies of a mid-range star hotel in China, detected the consumer behaviour of Chinese people toward hotel market and combined with the arguments and comments on the Marketing ..............

Table of Content
Abstract 1
Chapter 1 Introduction 4
1.1 Background of the research 4
1.2 Research aims and objectives 5
1.3 Value of the research 6
1.4 Layout of the research 6
Chapter 2 Literature Review 8
2.1 strategy 8
2.2 Service 9
2.2.1 Definition and types of service 9
2.2.2 The Characteristic of Service 10
2.3 Hotel Management 11
2.3.1 Definitions of Hotel Management 11
2.3.2 Classification of Hotel 12
2.3.3 Mid-range Star hotel in China 13
2.3.4 Economy Hotel in China 13
2.3.5 Key Theories of Hotel Management 14
2.4 Development trend of Hotel industry in China 15
2.4.1 Increase of the industry profit 15
2.4.2 Expansion of the industry 16
2.4.3 The formation of industry division 16
2.4.4 Industry Innovation 17
2.4.5 The formation of a diversified situation 19
2.4.6 Scienceessay定制 and technology had promoted the development of hotel industry 20
2.5 Summary of the literature review 22
Chapter 3 Methodology 22
3.1 Research philosophy 22
3.2 Research Design and case selection 23
3.3 Data collection method 23
3.3.1 In-depth Interview 23
3.3.2 Questionnaire 24
3.3.3 Secondary Data collection 25
3.4 Data analysis method 26
3.5 ethical issues of the research 26
3.6 limitation of the research 26
Chapter 4 Details of the Case 27
4.1 Introduction of the Hotel 27
4.2 Reasons for the selection 28
Chapter 5 Findings and Discussion 29
5.1 Strategies used in China hotel market 29
5.1.1 key factors lead to the success in hotel in China 29
5.1.2 Suggestions for mid-range star hotel to maintain the market 30
5.1.3 Typical strategies used in the Mid-range star hotels 32
5.2 Consumer behaviour toward hotels market in China 33
5.2.1 Basic information of the participants 34
5.2.2 attitude toward to hotel industry in China of the consumers 36
5.2.3 attitude toward mid-range star hotels in China of the consumers 38
5.2.4 attitude toward economy hotels in China of the consumers 39
5.2.5 expectation of the consumer on the mid-range star hotels in China 41
5.3 Environmental analysis of hotel market in China 42
5.3.1 Macro environment analysis of hotel market in China 42
5.3.2 Industry environment of hotel industry in China 43
5.4 Evaluation of the findings 44
5.5 Comparison the primary findings with the previous literature review of the research 44
5.6 Strategies could be used for mid-range star hotel to maintain the market 45
Chapter 6 Conclusion 48
6.1 Conclusion 48
6.2 Limitations 50
6.3 Suggestion for further study 51
6.4 Implications for further research 52
Appendix 52
Appendix I Interview 52
Appendix II Questionnaire 52
Part 1 basic information 53
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