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论文题目：Revenue Management: Creating a Strategic Management Plan in Beleza Spa瑞士酒店管理学院毕业论文
 论文语种：英文
您的研究方向：酒店管理
是否有数据处理要求：否
您的国家：瑞士
您的学校背景：瑞士酒店管理学院
要求字数：3000-4000
论文用途：本科预科毕业论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：Harvard Reference Report 具体要求看附件

Revenue Management: Creating a Strategic Management Plan in Beleza Spa瑞士酒店管理学院毕业论文

Author

Abstract:The spa has been more and more popular in the recent years, which has great profit. However, there are still problems of the spa industry because of the competition as well as the management of the spa. The Beleza Spa studied in the report meets the problem of a www.51lunwen.org/hotelmanagement/ low total revenue and room occupancy ratio. The paper tries to define the problem in Beleza Spa based on its previous data and then giving the corresponding actions to solve the problem.

摘要：温泉已在最近几年越来越流行，具有较大的利润。然而，仍然有温泉行业存在的问题由于竞争以及水疗中心的管理。Beleza SPA研究报告适应低的总收入和入住率的问题。本文试图定义Beleza基于SPA的以前的数据，找出相应的措施解决这个问题。

1 Introduction

With the economy developing rapidly and the improving standard of living, people focus more on the quality of life. Health will be the primary concern of the people. But in the real life, people have strong competitive pressure and unhealthy lifestyles, leading to most of the city people living in sub-health state. However, the SPA would help people relax and improve the health. This is the base of the rapid growth of the aps industry. The amount of the spa has increase dramatically recently. More and more people have known the benefit of the spa services and a wonderful facility to rely on. The increase popularity of the spa brings great interest to the industry. Thus, it is important to catch the opportunity(Patrick L. 2011).

2 Problem determination
3 Spa Business Strategy

4 Conclusions

The study aims at finding the existing problems of Beleza Spa based on the history operation data. The author processes a detailed analysis by calculating six metrics that measure the operation condition of the spa. Three problems are found in the spa: a lack of customers and a low occupancy ratio of treatment rooms, a poor retail performance, unreasonable payroll of Beleza Spa. Thus, the manager designs and delivers program to make modification of the spa management according to the spa statistics. A reliable spa business plan is determined,the spa can take the action from the following aspect: service quality,RevPATH-Based Strategies, market strategies, price strategies, information system and redefining the portion of the income. In the final, the timetable of the strategies are given, which is a guide for complementing the strategies. Overall, the paper provides an effective analysis of revenue management on spa industry.

Reference

Patrick L.2011, KPI FOR SPA REVENUE MANAGEMENT: SUR, ATR, REVPATH, SREVPOR, viewed13March 2013

Nina C.2010, Fast-Tracking Finance: Spa Retail Management: Creating a Strategic Retail Plan, viewed13March 2013

Sheryl E. 2009,Spa Revenue Management, Cornell Hospitality Quarterly, Col 50, pp.82-95.
Haden, Linda. 2007. Spa tourism-international. London:Mintel International Group Limited.