英语论文网

In the rapid development of China's tourism industry in the context of economic development of hotels full of great opportunities. In the rapid development of high-star hotel at the same time, China's economy hotel has long been a supply fault, the current price competition exists confusion, a single management model, the lack of well-known and large-scale economy hotel chain and other issues. Can say that hinder the development of our hotels these bottlenecks, in large part due economy hotel market development strategy, there were many men ignore the problem. Even so, some experts predict, the budget hotel next step will be the development of China's hotel industry, the focus of economy hotels in the development process, the development of appropriate market development and marketing strategy is key to its success, I believe that a successful economic model Hotels should develop marketing strategies and the development of quality, this paper our economy hotel market development situation and future development strategy for a preliminary China.

我国的酒店业是最早向外资开放的行业之一，1982年出现了第一家合资经济型酒店—北京建国酒店，在此后的20多年中，我国的酒店业伴随着国际酒店业的发展与渗透，取得了良好的发展趋势，总体规模不断扩大。

China's hotel industry is the first one of the sectors open to foreign investment, in 1982 appeared the first joint budget hotel - Beijing Jianguo Hotel, in the next 20 years, China's hotel industry, along with the development of the international hotel industry and penetration , made a good development trend, the overall scale is continually expanding. From the late 1980s onwards, China's hotel industry at a faster pace, but due to the same period the number of tourists increased significantly lower than the growth in the hotel, which appeared overall number of relative surplus situation, leading to the transition between the hotel business competition, since 1997 the hotel industry has been showing a decline in the overall economic situation. Since 2000, the sudden emergence of domestic tourism hotel industry in China as a whole showed that the recovery trend, but the cost is still not ideal. Budget hotels exist many problems still continuing, but not resolved.

由于我国旅游业的发展顺序是先发展入境旅游，后出现国内旅游，再出现国际出境旅游，其前20年的发展，主要是适应国外旅游、商务客源的阶段。作为旅游业三大支柱产业之一的经济型酒店则同样采取了相适应的市场开发策略，但这种策略事后却被证明是失败的。为了适应国外客源需求也必然优先发展高档酒店，这就使我国的中、高档酒店发展一直处于酒店业发展的主流。

Since the development of China's tourism industry is to develop inbound tourism order, after domestic tourism, outbound tourism reappear International, its first 20 years of development, mainly to adapt foreign travel, business source stage. As one of the three pillar industries of tourism economy hotel also adopted a strategy to adapt to market development, but this strategy turned out afterwards failed. In order to meet the demand of foreign tourists bound priority upscale hotel, which makes our country, the upscale hotel development has been in the hotel industry mainstream of development. In particular, when China hotel project approval and investment system is imperfect, the number of hotel development, grade, regional layout, scale, too largely beyond the actual need and the proper efficiency standards. The hotel's construction and development, from the decision-making perspective, is not effectively regulated by the government, leading to uncontrolled hotel development, the main problem is that too many high-end hotels, too concentrated, the growth rate is too fast. But we also see that our re