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经济型酒店市场开发策略概述

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-15编辑:yangcheng点击率:3523

论文字数:25000论文编号:org201308141601533958语种:英语 English地区:中国价格:免费论文

关键词:经济型酒店市场开发策略旅游业

摘要:在我国旅游业快速发展的大背景下,经济型酒店的发展充满了巨大的机遇。我国的经济型酒店却一直存在供给断层,目前存在价格竞争混乱、管理模式单一、缺乏知名而大型的经济型酒店连锁集团等问题。

21 世纪以来,我国各种经济型酒店品牌如雨后春笋般迅速发展起来,除规模最大、历史最久的锦江之星外,于2002年共同投资设立的如家快捷也得到了迅速的成长。除此之外,一些区域性的经济型酒店品牌也在短短几年内在部分地区得到迅速的扩张,并积极向全国性品牌的方向努力。

Since the 21st century, China's economy hotel brand variety mushroomed rapidly developed, in addition to the largest and oldest Jinjiang, the joint venture established in 2002, such as Home Inns has also been a rapid growth. In addition, some of the regional economy hotel brands are intrinsic parts of a few years the rapid expansion, and actively to the national brands direction. It can be said in a very long period of time, the Chinese economy hotel market development strategies are paying more attention to China combined with the characteristics of its own people, but also precisely because of this reason, the Chinese economy hotel operators have been relatively more successful .

尽管金融危机的影响仍旧没有完全消退,全球经济二次探底的风险依旧存在,但在中国经济快速发展、旅游市场持续增长、各地相关的交通、会议、展览和城市基础设施建设加速改善以及世博会、亚运会等众多利好因素的推动下,2009年中国经济型饭店市场供应继续保持高速的增长态势

Despite the financial crisis is still not completely subsided, the risk of a double dip global economy still exist, but in China's rapid economic development, tourism market continues to grow around the associated traffic, conferences, exhibitions and accelerate the improvement of urban infrastructure and Expo , the Asian Games and many other favorable factors, driven by 2009 Chinese economy hotel market supply and continue to maintain high growth momentum, the end of 2009, Chinese lodging industry market total in the modern sense of the economy hotel chain brand has 303, Hotel has opened several over 3757, an increase of 33.94%, the total number of rooms have been opened 412,840, an increase of 31.93%. By the end of 2009 and early 2010, with the domestic economy turns for the better in some areas, budget hotel occupancy rate rose to 85% and even more re. From 2001 to the end of 2010, China's economy hotel far exceeds the overall size of the average annual growth rate of 50%, which in the history of the world economy hotel development is rare.

But see the results at the same time, we want to see the problem. World Expo and the Asian Games and other topics aside, many city hotels occupancy rate year by year since 2007 is also an indisputable fact fall, market competition has become more intense. At present, the top five giant has been like home, seven days, the Han court and three other were Jinjiang NASDAQ, NYSE and HKEx listed,economy hotel market supply and continue to maintain high growth momentum, the end of 2009, Chinese lodging industry market total in the modern sense of the economy hotel chain brand has 303, Hotel has opened several over 3757, an increase of 33.94%, the total number of rooms have been opened 412,840, an increase of 31.93%. By the end of 2009 and early 2010, with the domestic economy turns for the better in some areas, budget hotel occupancy rate rose to 85% and even more re. From 2001 to the end of 2010, China's economy hotel far exceeds the overall size of the average annual growth rate of 50%, which in the history of the world economy hotel development is rare. leave a latecomer suction gold space is relatively small. Long term, China lodging market due to the impact of budget hotels and completely change the structure, but the economy hotel Internally, its growth will be accompanied by varying degrees of integration and brutal annexation.

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