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brings many benefits including new opportunities and positive influence. As a technological corporation, innovation is the base for the development of technology. Innovation can be achieved from the cooperation of the diverse workforce with a variety of perspectives in IBM. The workers with different backgrounds are able to have more creative ideas due to different points of view for promoting new product and innovative services for the corporation. There are many problems that can happen during the research of new technology or service, and the heterogeneous teams in IBM work together to solve the problems effectively. The working efficiency of IBM is greatly increased.
In addition, the diverse workforce with different backgrounds can provide practical suggestions to the corporation, and usually, the suggestions can stand for the points of view of the heterogeneous and diverse customers in the market. The suggestions from the diverse workers are considered as the main factors for the formation of the business strategies of the cooperation, and the strategies are proved to reflect the market so that the customers can be satisfied and committed with desired products and service. The opportunities for IBM are greatly increased through increasing consumer’s satisfaction.
Moreover, the diverse workers are fully respected regardless of their age, gender, religions, etc. and therefore, the staff can work more effectively in a positive, respectful, constructive and communicating environment. The quality of human capital within IBM is improved through the building of reputation with the stakeholders and customers.
6.2 Challenges and Negative Influence Brought by Diversity Management
Cooperation resistance: Diversity management brings benefits to IBM, but it also brings new opportunities and negative influence for the corporation. Diversity in workplace has the first problem of communication. The managers will face the challenges of establishing and managing a diverse environment. The workers who have special religions or thoughts may be resistant to the diversity plan that is implementing by the manager in the workplace.
Language and ethnicity barrier: Workers may speak different languages, and misunderstandings happen all the time. In IBM, workforce diversity management is just a strategy implemented by the managers to the workers. But the workers speak different language and think differently. Communications among the workers are not smooth, and the office relationship can become worse.
Discrimination: Managing a diverse workforce in the multinational corporation is not an easy job in IBM. Equality can not be fully managed, and discrimination can happen between the employees including immigrants, ethnic minorities and blacks (John, 2007). Discrimination has caused conflicts within IBM.
6.3 Influence of Diversity Management on Management Mode of IBM
Managing a diverse workforce in IBM greatly influences the management mode of IBM, especially the human resource management mode and marketing management mode.
Influence on human resource management mode: Equality in recruitment, promotion, payment, etc. is strictly executed. For example, when there is a promotion opportunity, there must be a woman and a man chosen as the candidates. Payment is strictly formulated according to the abilities of the employee. During the recruitment, the working ability of the interviewee predominat