摘要:本报告的主要目的是分析在IBM公司实施员工多元化管理的成功经验。该报告包括战略目标,作出的贡献以及管理多元化的员工队伍在IBM公司的业绩,并建议将通过分析员工多元化管理的理论和实践。
es regardless of sex orientation, gender, skin color, etc.
Influence on marketing management mode: Issues of diversity are initially considered, and the marketing strategies are made according to the comprehensive agreement from the arguments of diverse suggestions from the workers. When new products from IBM will be published in one region, the employees from the region provide the most practical information for increasing the customer’s satisfaction and commitment.
7.0 Successful Cases of Workforce Diversity Management in IBM
7.1 Full Potential Realization of Workers
Workforce diversity management in IBM allows the employees to have equal rights to be promoted and given a raise. IBM provides training and education for the employees to improve their abilities in working and adaptability in a diverse working environment. IBM committed to the growth of the workers in the corporation by providing ongoing opportunities for training, education, promotion, professional progress, personal success, etc. so as to improve the capabilities and competencies of the employees. Currently, IBM's leadership comprises Asian, blacks, gays, lesbians, bisexual persons, transgender, Hispanics, men, Native Americans, people with disabilities and women. Besides the basic working ability improvement, IBM also dedicates to achieve the balance between work and life. A comprehensive work/life balance program is provided by IBM. The employees can achieve a win-win situation in IBM.
7.2 Business Advantages of IBM in the Market
Success is not only achieved in the potential realization of the workers, but it is also achieved in the external environment. According to Forbes Insights, "For global companies, diversity is no longer simply a matter of creating a heterogeneous workforce, but using that workforce to innovate and give it a competitive advantage in the marketplace (Forbes Insights, 2001)."
Firstly, workforce diversity management greatly promotes the innovation and creativity of the products and services. The earliest published products can take more market shares so that the market competiveness of IBM can be achieved.
Secondly, the diverse workforce management allows the business strategy to be accurate to the targeted customers through sharing ideas, complains and letters of appreciation from the public. IBM is able to understand what consumers want so that it can provide the products and service for satisfying the customers of different backgrounds (Carolin-carmen, 2008).
Thirdly, IBM has been dedicated in the work/life balance and full potential realization of workers so that the most talented employees can be attracted and retained. Strong market competitiveness provides better payment to the workers. Therefore, loyalty of talented workers and market competitiveness form a virtuous cycle, and sustained competitiveness is achieved by bridging the workplace and the marketplace.
8.0 Strategies for Solving the Problems in Workforce Diversity Management
8.1 Countermeasure and Suggestion for the Promotion of Diversity Management
Policy formulation: As an old saying goes: Nothing can be accomplished without norms or standards. The diversity management should be seen as the policy of the corporation instead of being viewed as a slogan. The implementation of workforce diversity
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