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索尼公司是一个国际企业,成立于1946年。由Masaru Ibuka和盛田昭夫创建，公司的总部位于Minato,东京,日本。公司最初被称为东京电信工程公司，刚开始公司资金只有1500美元。井深大和盛田昭夫决定在1950年代国际性地运营公司，自名东京电信工程公司已经采取了新的名称，该公司将名字改变成了索尼。在1955年，索尼在市场上推出第一个产品，是一个晶体管收音机，这第一个产品在日本上市。在1979年，其他一些关键产品如索尼耳机音响随身听生产出来了。1984年，光盘随身听盘出现了。1992年推出了小型唱片系统。今天索尼提供了多种电子设备，如家庭和便携式音频系统、数码相机、DVD播放器、电视、视频游戏控制台、手机和便携式计算机。今天公司已经成为非常成功,根据合并财务业绩,销售额和营业收入在2009年达到了788.8亿美元。所以公司之所以如此成功,虽然从那么少的基金投入，且操作在这样一个竞争激烈的行业呢?要回答这个问题,我们将检查组织,管理,研究和发展公司的任何战略联盟以及与其他公司的合作。

之前我们看的研究和发展由索尼公司实行发布,我想很快提到的最近在英国以及全球趋势的研发活动。

据 DIUS审查,英国850家最大的企业在2007年研发活动中花了将近₤216亿,这与前一年2006年相比,增加了7% 。在全球范围内,2007年，世界最活跃的公司1400家，投资了₤2740亿,比前一年增加了9.5%。

Sony Corporation is an international company that was established in 1946 by Masaru Ibuka and Akio Morita, the company's headquarter is located in Minato, Tokyo, Japan. The company was originally called Tokyo Telecommunication Engineering Corp which started with as little as $1500. Ibuka and Morita decided to operate the firm internationally in the 1950s and changed the name to Sony since the name Tokyo Telecommunication Engineering Corp was already taken at the time. The first product Sony released onto the market was a transistor radio in 1955 which was the first one in Japan at the time; some other key products developed by Sony are the Headset stereo walkman in 1979, Compact Disc Discman in 1984 and Mini Disc system which was launched in 1992. Today Sony offers a wide range of electronic equipments such as home and portable audio system, digital cameras, DVD players, televisions, video game console, mobile phones and both home and portable computers. The company has become extremely successful today; according to its consolidated financial results, its sales and operating revenue were 78.88 billion US dollars in 2009. So just what makes the company so successful despite operating in such a competitive industry and starting with so little fund? To answer this question we will examine the organisation, management and research and developments of the company as well as any strategic alliances and collaborations with other firms.

Before we look at the research and developments carried out by Sony Corporations, I would like to quickly mention the recent trend of R&D activities in the UK as well as the global.

According to the DIUS review, the 850 largest corporate in the UK spent over ?21.6 billion on R&D activities in 2007, which was an increase of 7% compared to the previous year, 2006. Globally, 1,400 of the worlds most active companies invested over ?274 billion in 2007, which increased by 9.5% from the previous year. These data suggest that Research and development becomes more and more popular to companies all over the world as companies starting to understand the importance of R&D activities.

R&D is vital to the survival of a company due to the increasing competition from rivals in all kind of industries in the world. Companies need to constantly improve the design and performance of its products in order to stay ahead of its competition. By having better products with better design, performances and more importantly products that suits consumer's taste 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。