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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-07-19编辑:cinq点击率:1129

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Introduction 简介
The purpose of this report is to identify different types of planning that organisations use in order to achieve there objectives and goals. This report will also evaluate the purposes and benefits of formal planning in relation to the chosen organisation, British Airways.

Organisations set goals as a way of expressing what they would hope the business to achieve in the future. A goal can be best described as 'A desired state of affairs which an organisation attempts to realise.' (Etzioni 1964, p 6). Mission planning is similar to that of setting goals but these aims are somewhat vaguer and are usually on a more global level (Barney and Griffin, 1992). Goals and mission statements along with effective decision making are essential tools that organisations can use to plan what the direction the company will follow in order to exploit its maximum potential and ensure success.

This main part of this report will look at the different types of plans that organisations may use. It will also highlight the types of information that may be sought by organisations, such as British Airways, and the ways in which that information could be gathered to inform planning.

British Airways
The chosen company for the purpose of this assignment is the airline and holiday company, British Airways.

British Airways is a Public Limited Company. The current name and structure was established in 1976, although previous ventures date back to 1910. It is the UK's largest international scheduled airline. The British Airways group consists of British Airways Plc and a number of subsidiary companies, for example British Airways Holidays Ltd.

The company are affected by three main environmental factors these are:

Minimising Carbon Emissions and noise pollution.
Competition from budget airlines.
Increasing safety procedures for passengers
These environmental factors have been incorporated into the mission statement of B.A which is 'Our vision is to become the world's most responsible and safe airline and not only to be seen as just a UK carrier, but a global airline that is based in Britain' (Chief Executive, British Airways Annual Report 2007/2008). Also within the annual report, B.A has set out three main goals that they hope to achieve within a three year time scale. These are:

To be established within Terminal 5, at London Heathrow.
To order new aircraft for their fleet.
To be the employer of choice within the airline market.
Purpose and Potential Benefits of Formal Planning.
While some organisations use informal planning (usually smaller companies), it is for the most part, formal planning that is used. The purpose of formal planning in organisations is to give clear guidelines of what a company hopes to achieve and to provide direction and a timescale for these achievements to be accomplished. Plans also give a purpose to the people within in organisations (i.e. management and employees) as they provide what is expected from those involved and give them targets to work towards. Effective planning 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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