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Viewing market mainly refers to the viewers of television news market. TV news viewers generally three psychological characteristics. First, the arbitrariness. TV news main function is to transmit to the audience the fact that society's happening, viewers can decide to choose according to their own preferences to see what channels, watch the news time and content. General audience watching TV at home, news sites, restaurants, buses and other more casual local environment, psychology of the audience is in a free state of relaxation, the choice of TV news initiative has strong randomness. Second, the blend of nature. TV viewers blend of psychological and emotional world of the double impact of television media world, their perception of television news content and understanding not only subject to their own cognitive perceptual world, but also often suffer from family, friends, colleagues and other people around the TV News of the evaluation, attitudes, emotions and other implications. Third, the interaction. TV news event is a form of social activity, and the general human interaction is different is that it is mainly transmitted through the mass media news and information to achieve. TV Evangelist in the subtle psychological impact on the audience, the audience to expand the information in the unconscious plane, according to their own understanding of standards and social experience, will receive the television news for filtering and screening, suction from that part of the information believed to be reliable; On the other hand, television viewers and through ratings, letters, phone calls, etc. on television workers for feedback, and promote the quality of television news programs to improve and enhance their competitiveness.
Advertising revenue is the main television news program funding, and laid the advertising market in the TV news industry, an important position. In the past, due to the spread of television in the mass media monopoly, companies need to take the initiative to television advertising, this phenomenon has been greatly improved in the present. Advertisers advertising channels have greater choice, advertising science and innovation is also growing.