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首先，电视新闻的市场竞争时民主政治的需求。新闻媒体是民众获取公共信息的渠道、讨论公共事务的平台，是发展社会主义民主政治重要的媒介基础，具有公共职能，而电视新闻的竞争促进了电视媒体职能的提升。

First, the television news market competition demands of democratic politics. The news media are the public access to public information channels, a platform for discussion of public affairs, is the development of socialist democratic politics important medium based, public functions, while promoting competition in television news television media functions improved. Socialist democratic politics with Chinese characteristics, the information public, smooth, views of the collision, exchange and integration, help raise public literacy and participation in political awareness. The party's congress report: "To improve the democratic system, enrich the forms of democracy, expand democratic channels, carry out democratic election, democratic decision-making, democratic management and democratic supervision, and to protect people's right to information, participation, expression and right to supervise . "Therefore, people are actively involved in the concerns of social life, and better use the macro, global perspective to make the daily work life of the decision-making, and better supervision of the government to fulfill their civic duty, the greatest power of the public , thereby promoting the development of socialist democratic politics. TV news competition can effectively avoid the news media's monopoly caused by lack of information, many independence of public opinion in the market competition mechanism, to promote the diversity of society, and in the competition between the formation of the body conditionality, mutual prevention, At the same time learn from each other.

其次，市场经济的发展刺激了电视新闻的市场竞争。自1998年九届人大一次会议后，包括电视台在内的众多事业单位受到的国家拨款逐年减少，需要自主经营创收以在市场上获得生存权，从而使电视新闻在社会主义市场经济中日益凸显其产业属性。

Second, the development of market economy stimulated the television news market competition. Since 1998 the Ninth National People's Congress meeting, including television, including many national funding institutions by decreasing the need to generate income in order to operate independently in the market and get on the right to life, so that the TV news in the socialist market economy, it has become increasingly prominent industrial properties. While TV news viewers is not exclusive, namely, a news program loyal viewers may likewise also keen on other news programs, but the TV news disseminators of view, the audience's attention and time is limited. With the accelerated pace of life, people are putting in more and more time on the TV news receipt of crowding, and thus the program choices are increasingly picky. TV news media must improve their competitiveness in order to attract and retain a stable audience market, and the resulting social influence and economic benefits.

On the other hand, because of television news credibility, authority and broad influence, coupled with the stability of viewing time, with a considerable amount, the stability of relatively high quality viewing crowd, become a corporate brand promotion, self-promotion the value of a good platform, with a great advertising value, and its economic potential is immeasurable. Meanwhile, the television media advertising as the main source of income, but also to improve the television news production hardware and software, a new attempt to provide economic security.

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