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with field investigations is identifying research needed to develop a theory of architectural influences on the competition process.In the competition with GM, the strategy is a key to find out the solution of answering. Due to the consumer when buying a car, reflected their personality characteristics of the self will come out, and to choose and own equal status of brand. Therefore, use the imagination to do your research, is thought to find out the best car personality and the best goods. Ford's researchers believe, in the price of cars that they have a big advantage, because there is no price such as ford cars, so do not need to change any established brand personality, and can create a new brand personality.In the process of the collecting the data of the price of this model and GM cars, the comparative price strategy could face the big challenge with the competition disadvantage.In the current research in the Ford.com, I have not found any pictures in the official website, the official prices are not easily found in the website. In addition, the external environment could be potential factor to influence the customers’ behaviors. The Edsel is introduced in the late 50 s, it is also American decline. In peacetime, the market price is favorable, but once the economy is bad, bear the brunt of the auto market. In the introduction the Edsel ford, brewing, market prices are the favorites, but when finally came out, the market has been lost. Models have turned to the trend of economical cars, consumer preferences change is not only a by-product of the recession, and shows that even in good recovery, this trend will continue.In addition, the transportation security administration began restricting production, high-powered cars, because their highway accidents due to this, the American automobile association in response to the criticism of the United States transportation security administration, signed an agreement to ban the car just horsepower, speed AD, there is no doubt that this is the key of the Edsel to hit, because the Edsel to flaunt, is this a few advantages.The history policy due to the transportation is not full compare with the current policy making, these policies are not essay found in the process of the research, and sometimes this policy is hard to understand with the current technology and road condition in the policy making. These policies could be understood with the prior technology, cultural background and economic. What’s more?In theresearch, I have found that the failure could also contributed to the sale agent net built. To set up an independent distribution department, had been expected can improve the confidence of the dealers, bring good sales performance, and its huge cost is ignored, in addition to additional personnel and equipment costs, ford motor company and do not have enough managers for organization. In addition, the choice of the dealer is very cautious, and some resources is not standard, there are a lot of people in other various aspects condition is not as good as the original distributor. Another difficulty is that the Edsel dealers in addition to the Edsel, without any other products, the dealer in financial difficulties emerge soon.And the expected is just on the contrary, the Edsel appeared many promotional activities produced a negative effect. The stimulation of the public through advertising, expected the Edsel products that will be the next generation, but unexpectedly, only to find that it is