美国本科作业-扩展通信分析项目:福特汽车品牌 [3]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-07-21编辑:anne点击率:3257
论文字数:1427论文编号:org201607211026594329语种:英语 English地区:美国价格:免费论文
关键词:美国本科作业通信分析福特汽车品牌
摘要:所有著名的汽车都来自成功的制造业,著名的和流行的制造都可能会遭受损失、战略决策失败或损失的市场调查。
just another kind of luxurious ford models. General New Year product introduction or l1 month in October, but the Edsel drive launched in September, wanted to surprise, pushed the Edsel must compete with the products. This is not only on the price difference is very big, the consumer even don't know, whether the Edsel ford that year or the next year to launch new products. At first, some dealers complain, excessive advertising may be too early, but wait until October, when other brand new models coming on, but someone complained about a lack of promotion and advertising. The last item is the most interesting, some people think that the Edsel car like a big open mouth, from a psychological point of view, this appearance is not welcome; no one is willing to own the car to let a person produce such associations, because it does not accord with the requirement of self-image.Besides that, the graph and pictures are enhancing to understand the meaning of the failure of this model. The difficulty could distribute the drawing the graph on the analysis, such as trend of the price and accepted price of the consumers. In addition, personal research would like to combine the technology like the interview from the others’ opinion. In the interview, I would like to adopt the open question on what your opinion on the failure of this model on Ford. The possible challenges could the interview skills. Everyone could have their own opinions, they are hard to collect and summary to the final purpose. In the hardship, some interviewees may not know this model and never hear this story before. These factors could potential affect the result of the solutions.
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