英语论文网

onal principles and working rules. With the help of the conceptualintegration network, the process of the meaning construction of figures of speechespecially metaphor is thoroughly explicated.

1.2 A Brief Review of News Headline Study
News headline plays a crucial role in a piece of news, serving as its eye. Thereis a long tradition to do news headline research. Many scholars have made greatachievements in news headline study.In China, works about news headline research began to appear since 1980s.They are mainly about the Science of news headlines, news headline appreciation, theart of news headline, the way to make news headline, etc. Studies of news headlinesare also primarily from the perspective of journalism and the art of appreciation aswell. 《标题的艺术》(彭曹丞, 1985) does a relatively comprehensive study of modernnews headlines, mainly newspaper headlines. This book does a thorough analysisabout newspaper headline from the perspective of headline making, rhetoric andlinguistics. Some rhetorical means which often appear in news headline such asfigures of speech, quotation and metonymy are stated in 《新闻标题论》（刘路, 2002）.The author states in the book that news headlines tend to be more popular,eye-catching, novel and forceful. And in The Study of Chinese NewspaperHeadline(资庆元, 2003), Zi Qingyuan illustrates more than 30 kinds of rhetoric devicesused in news headlines such as personification, exaggeration and so on. With thedevelopment of the study about news headline, figures of speech such as metaphor arepaid more and more attention because of their obvious functions in news headlines.

Chapter II An Overview of News Headline

2.1 Definition of News Headline
In general terms, a headline, a lead and a main body constitute a piece of news.And the headline is regarded as the most important part of the news, serving as its“eye”.In this high-speed moving society, news plays a role of informing the public asrapidly as possible. With the urgent need of timely and concise news, the developmentof news headline which precedes a piece of news to introduce or summarize it and isused to facilitate fast reading is imperative. Generally, the letters of the newsheadlines are usually typed very large so as to dress up the page typographically, butthey are primarily employed to help readers get what they want at their first glance.Although news headline is the most communicative part of news, an ideal newsheadline should not only be informative but also unlikely to kill readers’ will to readfurther. Readers should be motivated to read the whole piece of news, not just to readthe headline itself.Bruce H. Westley wrote in his News Editing (2ed Edition), a headline is “anyline or collection of lines of display type that precedes a story to introduce orsummarize it” ( Westley, 1972: 141)According to Encarta Dictionary, a news headline is caption printed on the topof a page or article, usually in large heavy letters and often summarizing the contentthat follows.

Chapter 3 Metaphor in English News Headline......... 26-39
    3.1 Definition of Metaphor ......... 26-28
    3.2 Characteristics of Metaphor ......... 28-32
    3.3 Functions of Metaphor in News Headline.........  32-39
Chapter 4 Metaphor Translation in English News Headline.........  39-62
    4.1 A Co本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。