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论文作者:留学生论文网论文属性:报告 Report登出时间:2012-03-26编辑:anterran点击率:5056
论文字数:11141论文编号:org201203261005362571语种:英语 English地区:丹麦价格:免费论文
关键词:丹麦风情品牌的认知Danish amorous feelings
摘要:提供丹麦作业之丹麦风情策划报告-Denmark to move the door, chest amorous feelings in the spring tide 进一步加强目标受众对丹麦风情品牌的认知度,逐步建立起丹麦风情所代表的简欧、时尚风格,南京目标市场第一品牌地位
"Smooth door, quiet ark"
Denmark to move the door, chest amorous feelings in the spring tide
A purpose, and activity
win spring 2010 sales a success.
to further strengthen the target audience for "Danish amorous feelings" brand recognition and gradually establish a "Danish amorous feelings" represents the Jane Europe, fashion style, nanjing target market the first brand position.
Second, form of activity
media staging an invitation issued, activity unified organization signing up, show sales.
Three, the time of the event
on March 20-21, Saturday, Sunday two days.
Four, overall thought
1 and brand publicity with efficiency promotion combined.
2, the quality of appealing to reason and perceptual appeal style combined.
3, mandatory advertising and soft manuscripts combined
Five, detail plan
hard wide content
1, theme: "smooth door, quiet ark" (half version)
Denmark to move the door, chest amorous feelings in the spring tide will be Saturday, and Sunday romantic meet
2, appeal, : Denmark amorous feelings unique product characteristic advantage (three color the same, hidden track, price way, environmental protection, sealing side)
3, content: the product characteristics, preferential commitment, show time, the manner, the place, with various style such as product pictures)
soft wide content
Theme 1: that one wipe amorous feelings from outside what? (1/4 version, pictures and activities information links)
Deputy mark: Denmark amorous feelings of the wardrobe, move the door looked out on enterprise
Appeal: strength, and trust
Content: the company resume, management concept and brand through the brilliance of the deeds
Topic 2: don't want from shrinking the man. (1/4 version, pictures and activities information links)
Deputy mark: Denmark amorous feelings of the wardrobe, move the door quality secret
Appeal: the unique characteristic of products
Contents: 1, from defect of patent
2, check out the E1 environmental protection
Three, you will never fall off to the face
Theme 3: a door, ark contains ten thousand kinds of amorous feelings (half the version, match series diagram, link activity information)
Deputy standard: "smooth door, quiet ark" Danish amorous feelings in the hot spring tide will sign up
Appeal: design, process
Contents: 1, David series of amorous feelings secret
2, Venus series of amorous feelings secret
3, the Snow White princess series of amorous feelings secret
4, European, American alternative amorous feelings
Theme 4: spring together to catch "boom"
Deputy mark: Denmark to move the door, chest amorous feelings in the spring tide will start on Saturday and Sunday
Appeal: value
Contents: 1, the activities of the window
2, the activities of the benefits
3, activities for information
Six, other
1 in advance according to the contracted to the scene, fashionable style to decorate, and build a green festival atmosphere. (the balloon, theme YiLaBao, style decorations)
2, the product price ticket still tied on, staff dress, image ahead materials, etc.
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