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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:30052
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
Questionnaire Method
McDaniel and Gates (2005, p318) stated that 'questionnaire is a set of questions designed to generate data necessary to accomplish the objectives of the research project'.
They are a valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make a survey valueless. It can be open or close ended (Bell 2002, p14). On the other hand, questionnaires according to Maylor and Blackmon (2005, p186) only capture questions that have been asked and quite often some questions are omitted which can result in a very shallow description of the phenomena under investigation.
This research therefore, does not involve the use of questionnaires due to the small number of sample involved. Rather, the researcher makes use of interview question inspired by the questionnaire format.
Documentary Review
Documentary review is one of the methods of collecting secondary data in any research. It involves consulting existing literatures searching informations on the research study. Mostly, it involves theoretical evidence and used to internalize, enrich, corroborate and verify data collected from the field.
Different literatures were consulted during this research including organizations reports, journals, magazines, on-line documents (internet) and textbooks. The libraries used include London School of Commerce library, London School of Economics, British Library, Walthamstow local Library and so on. Different E-libraries were useful including e-brary (Westminster), ebscco e-search, and so on.
Method of Data Analysis
After data collection, data analysis follows. Research data generally can be analyzed in two ways namely: Quantitative and Qualitative analysis.
Quantitative Data Analysis
This involves interpreting first hand data from the field, including those from questionnaires, and interviews conducted. Aaker et al (2004, p 433), reiterated that, It involve interpretation of data, whereby the data is later edited, coded and tabulated and most times, the tabulated data will be broken into appropriate summary statistics which aid in the findings of the research. This research does not involve quantitative analysis in any way as the research is inductive (qualitative).
Qualitative Data Analysis
Qualitative analysis involves description of data in words and pictures. It's descriptive in nature. It involves interpretation of data gathered from the field work in words and pictures.
Therefore, this research involves qualitative data analysis, as it does not involve testing of hypothesis, but research questions, it is not a physical research, but a social business research, and does not involve any mathematical models and finally it involves relationship that exists between human being and not natural phenomena. Therefore, the data were analyzed for this research qualitatively.
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