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摘要：本文是一篇英国留学作业assignment。随着经济的不断发展，随着社会的不断进步，汽车行业进入了一个新的发展阶段，截至2002年,全世界有5.98亿辆轿车(大约每11人一辆车)。在全世界范围内,截至2007年，大约有8.09亿辆轿车和轻型卡车;他们每年燃烧了2600亿加仑的汽油和柴油燃料，而且这些燃料消耗的数量正在迅速增加,特别是在中国和印度。本文以印度汽车公司的发展为例探索汽车行业的发展特点和发展前景。

mage which differentiated Bhishma car company limited from the competitors.

IMC PLAN OF DIAMOND CAR

The IMC Plan that we have constructed consists of all of our objectives that we must consider and approach during our entire campaign. We have clearly identified all of the major components required to achieve our goal of promoting the Diamond to our target audience. Our main focus is to communicate the benefits of the Diamond through personal selling and event sponsorship. We will be completing this task by installing a temporary booth in high traffic locations for students around campus. The event sponsorship will be promoted through our Mazda Pub Night events and this will in turn create awareness for our product and excitement for new users. The ballot forms that they will fill out at this event will Showed first 120 words of 3624 Size.

I discussing the components of IMC of diamond car these are given below

Direct marketing

Car marketing

Sponsor ship

Public diamond

Sales promotion

1. ADVERTISEMENT.

first of all make the advertisement strategy to promote your product. Advertisement should be precise innovative. Give the advertisement on broad cast media and on line media both.

TAG LINE OF DIAMOND CAR: Diamond Is For Ever Family.

CELEBRITY: Hrithik Roshan

And give the ads in newspapers, magazines etc.

Good design appeals to both head and heart. Great design body.

150 PS 2.OL petrol engine

Bigest Car in Class

Push -button Start

corvette Inspired twin-cockpit

choose to cruse

PRMOTIONAL ACTIVITIES

Car ads on TV .

Car ads on Magzine

2. DIRECT MARKETING:

I will tie up with networking company to internet, and sell the car with the help of Internet. Because Internet does direct marketing which is very useful to our car.

3. PERSONAL SELLING:

personal selling is a main concept of marketing. In this this concept is very successful.so I am using this concept.

4. CAR MARKETING:Car marketing is very important for promote your product(diamond)

5. SPONSORSHIP: sponsor ship in cricket tournament.

6.PUBLIDIAMOND: publidiamond through road shows.

IMC STRATEGY

Integrated Marketing Communication (IMC) involves the new idea Diamond Car company promotional efforts should be coordinated to achieve the best combined effects of the Diamond Car company efforts. Resources are allocated to achieve those outcomes that the firm values the most.

Promotion involves a number of tools we can use to increase demand for ourThe most well known component of promotion is advertising but we can also use tools such as the following:

Public relations the Diamond Car comany staff provides information to the media in the hopes of ge本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。