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eived risk types: product risk and economic risk. Product risk is connected with the performance risk, which defines the quality of the purchased product (Kim and Lennon, 2000). The complexity of a product or the price increases the perceived risk and the economic risk contains the tangible and intangible aspects of the consumers. As a consequence the consumers are worried not only for losing their money but as well about their private information provided at the transaction (Szymanski and Hise, 2000). Consumers may consider the online transactions dangerous and with questionable reliability because of their parallel use of their personal information (Biswas and Biswas, 2004; Drennan et al., 2006).

Furthermore, Drennan et al. (2006) noticed that even when Internet users with extensive technological skills apply methods to ensure their transaction privacy it doesn't actually affect their online purchasing behaviours.

Another study clearly identified the key role of the perceived risk next to frequent online consumers versus the 'trial & leave' consumers (Lu et al., 2005). Garbarino and Strahilevitz (2004) identified a rundown of the perceived risk when distributive consumers purchase online. Furthermore, studies focused on the negative effect of the perceived risk upon the advantages (Bhatnagar and Ghose, 2004) and as an obstacle to adoption (Yang and Yun, 2002).

Greek Online Facts

Greek Internet Use in the European Context

Greece is one of the member countries of the European Union counting a population of more than 11 million people and the middle GNP per capita is about  16.000 (Global-Reach, 2003; Nielsen/Nestratings, 2002; Ecoworld, 2002; Internet world stats, 2004). The users of the Internet during the past decade were quite limited but during the last five years climbed up to 38% of the total population (Eurostats, 2009;). Of course we are holding one of the last places among the rest of the European countries.

During the year 2006 the internet usage increased significantly in comparison to 2005 provided statisticss (Internet world stats, 2006). The observatory for the Greek information society conducted a survey that referred to the usage of the information and Communication technologies in the Greek households for the year 2006. The main outcomes are:

The access points, with no restrictions to the gender, age and educational level are home and workplace. This fact declares that users don't prefer to access the net through 'Internet cafes' or by using the laboratories of the educational institutions.

The use of the Internet mostly is for the collection of information. Among the most important activities was the exchange of e-mails, some sort of amusement, online games, travel information, weather forecast and reading newspapers or magazines.

The males make wider use of the pc's and the internet. The use among the males reached the 32% instead of the female which was 21%. Females have chosen the University at first for internet usage and males preferred home and the workplace.

Males mostly use the Internet for purchasing online goods or se本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。