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l'> Kotler and Kotler, (2000), today’s museum are in a situation where they must reconcile entertainment and education if they are to ensure that people continue to visit the rather, than see them as one-off leisure experience.[public pdf]

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Figure 2 , use the commercial amenities within the museum spaces enhance and integrate the museum experience

ENTERTAINMENT AND VISITORS ATTRACTION

The sustainability of museums depend basically on the visitors, how many visitors visit a museum, who are they, and how long they are likely to stay. The studying of museum visitor is a vital issue for the business plan, for the provision of activities and for physical layout. Kolter and Kolter (2000) suggests, museums have also come to recognize the potential which tourists offer, especially in terms of providing revenue to museum and enabling improvements in facilities, services and programs serving to facilities and reinforce the museum going experience for a boarder audience.

Nowadays, it is noticeable that the museums change to have a combination between educational, recreational, commercial facilities to attract people from different categories and has a different interest. People visit museums mainly for three reasons :( 1) social recreational reasons ;( 2) educational reasons ;( 3) reverential reasons. From these reasons recreational and social considerations consistently rank high among reasons for visiting museums. Studies conducted at the Dallas Museum of Natural History, the San Francisco Zoo, the Natural History Museum in London, and Virginia science centers, these studies conclude that the visitors were visiting primarily for reasons pertaining to amusement, entertainment, recreation, fun, and social concerns. Among the top five reasons visitor gave for visiting the Henry Ford Museum and Greenfield Village outside Detroit, Michigan, were family fun and togetherness, a safe environment, a good place to bring quests, with the first reason the most highly rated [THE MUSEUM EXPERIENCE].

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Figure 2 Pompidou center, Paris, attracts more than 8 million visitors annually, making Paris number one tourist attraction.

THE INTERACTIVE DISPLAY IN MUSEUMS

The interactive display aims to create and operate the effective exhibitions which achieve their educational through hands-on access while encouraging a broader visitor base.

Tim Caulton (1998) “The development of interactive ways of displays has transformed the traditional museum world in the last decades. Thrust into competition for the public’s time and money with all branches of the leisure industry, museums must operate with marketing savvy. Visitors are no longer satisfied by simple gazing at worthy displays in glass cases; they 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。