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mpose great threaten to the new business. At this time, social network functions as the complementary resources. And together with the development of the business, new pressure appear from the bureaucratic and judicial structures. So do taxes and other social obligations. Some common problems threaten the businesses in the same industry or area; at this time challenges appear to demand the skills in network use.
For a small business, besides the industrial problem, the relation with the community also requires the creator’s attention.
It is the point for us to stop for a while to make a summary of the social network theory. The dynamics of social network involves different determinants at different stages of the development according to measures. Through the network, the entrepreneur is connected to society, family, employees, resources and other competitors etc. The theory is almost ready to be applied to explain the data collected, and what remains first is the analysis of the socioeconomic condition.
Now, let us get a review of a powerful analytical tool: PEST Analysis.
2.4. PEST Analysis
PEST is an acronym for Political, Economic, Social and Technological factor and PEST Analysisis a useful tool to give a certain overview of the different macroenvironmental factors. A company has to take these factors into consideration for understanding market growth or decline, such as the position, potential and direction for a business. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porter's Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition, or idea (Aguilar and Francis, 2006).
The most often used template covers possible questions and sections below:
Political
The political environment has a huge influence upon the regulation of businesses, and the consumers’ spending power and other businesses.
ecological/environmental issues ,current legislation, home market, future legislation, European/international legislation ,regulatory bodies and processes, government policies, government term and change, trading policies, funding, grants and initiatives, home market lobbying/pressure groups, international pressure groups, wars and conflict, etc.
Economic
Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing.
home economy situation, home economy trends, overseas economies and trends, general taxation issues, taxation specific to product/services, seasonality/weather issues, market and trade cycles, specific industry factors, market routes and distribution trends, customer/end-user drivers, interest and exchange rates international trade/monetary issues , etc.
Social
The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:
lifestyle trends ,demographics ,consumer attitudes and opinions ,media views ,law changes affecting social factors ,brand, company, technology image ,consumer buying patterns ,fashion and role models ,major events and influences ,buying access and trends ,ethnic/religious factors ,advertising and publicity ,ethical issues and etc.
Technological
Technology is vital for competitive advantage, and is a major driver of g本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。