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lobalization.
competing technology development, research funding, associated/dependent technologies, replacement technology/solutions, maturity of technology, manufacturing maturity and capacity, information and communications ,consumer buying mechanisms/technology, technology legislation, innovation potential, technology access, licensing, patents ,intellectual property issues, global communications
The questions are not exhaustive in every section, depending on the aims of a specific analysis. Besides the simpler analysis of the answers to the questions, a more scientific measurement by scoring the items in each of the sections can be tried Armstrong. M. (2006).
In section of discussion, we make a detailed analysis of the socioeconomic condition of Shanghai in hope of better understanding of the dynamics of the social networks. 
2.5Marketing theory related
Marketing is a continuous process of planning and executing the marketing mix: Product, Price, Place, and Promotion, often referred to as the 4 Ps. Marketing creates or directs an organization to be successful in selling a product or service to customers. Marketing is closely related to social network, for its focus is customers and their needs. To our study, it is inevitable to observe the marketing situation of a business, particularly at the early stage of it.A business first spots the customers’ potential desire, and then builds the product or service. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
For a successful marketing plan , the mix of the four "Ps" must reflect the wants and desires of the consumers or shoppers in the target market.
In the early 1960s, Neil Borden(1962) and E. Jerome McCarthy(1964) suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
The four Ps are:
How will you design, package and add value to the product.
What pricing strategy is appropriate to use? Price strategies.
Where will the firm locate? Place strategies.
How will the firm promote its product? Promotion strategies.
Different versions of 4ps tell the development of marketing strategies, and in order to get a comprehensive picture of the process of the subjects dealt in our study, we also resort to the relevant 3 new Ps:
Personalization: customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms.
Participation: customer participation in what the brand should stand for; what should be the product directions and even which ads to run.
Peer-to-Peer: customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.
All the above theories assist us in the discussion of the project issue, hoping we cover different stages and levels of t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。