英语论文网

sult of interview 31
3.2 Discuss 38
3.2.1 SWOT analysis of the brand of Fotile 38
3.2.2 Brand positioning from the consumption perspectives 39
3.2.3 Brand image from the competitor focus perspectives 44
3.2.4 Branding from the cross-functional coordination perspectives 51
Chapter 4 conclusions and recommendations 53
4.1 Conclusions 53
4.1.1 The factors that drive branding in homogenous market 53
4.1.2 Brand strategy that are important in homogenous market 56
4.2 Recommendations 57
4.2.1 Changing brand along with the changing of consumers’ demand 57
4.2.2 Brand extension 57
4.2.3 The product 59
4.2.4 The channel innovation 63
4.2.5 Organizational integration 63
4.3 The limitation of the research 65
Reference 66
Appendix 1: summery of interview at the primary stage 76
Appendix 2: Summery of interview at the secondary stage 79
 
List of Tables, Figures

Table:
Table 1: the interview guide for the brand positioning strategy 27
Table 2: the interview guide for the marketing combination 27
Table 3: the six meaning of Fotile 34
Table 4: the multi channel of Fotile 37
Table 5: the SWOT Analysis of Fotile 39
Table 6: the output of channel service in five aspects 48
Table 7: the analysis of Fotile’s present market channel 50
Table 8: the channel innovation of Fotile 63

Figure:
Figure 1 the research framework 24
Figure 2: The organizational type of the marketing channel management in Fotile 35
Figure 3: The hierarchy of customer need for home electric applicants 39
Figure 4: The sale volume distribution at different price from January 2003 to May 2004 40
Figure 5: The elements mostly concerned by consumers in Shanghai 42
Figure 6: The satisfactory of the customer 43
Figure 7: The two basic elements of the brand loyalty 43
Figure 8: sale of gas cooker at the price between 1200 and 1500 from January, 2003 and May, 2004 45
Figure 9: The market share of range hook priced above 1500 from January, 03 to April, 04 46
Figure 10: The market share trend of the main disinfection cupboard manufactures 47
Figure 11: Relationship of customer delivery value and output of the distribution channel 49
Figure 12: The market orientation 53
Figure 13: the product category extension strategy for Fotile 59
Figure 14: The organizational improvement of marketing management 64

论文题目：About Chinese brand
论文详细要求：Insruction 论文指导
您的研究方向：我的专业是市场营销，我急需一篇中国品牌市场营销方面的论文，最好是写品牌化的
要求字数：18000字60页，不包括最后的附录
论文用途：硕士论文 Master Degree
截止日期：9月15日左右 

本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。