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论文作者:英语论文论文属性:职称论文 Scholarship Papers登出时间:2012-04-19编辑:lena ding点击率:7668
论文字数:2177论文编号:org201204190859107964语种:英语 English地区:中国价格:免费论文
关键词:International MarketingPK Electrics
摘要:本文为有关营销导论的优秀论文展示,本文主要由6个部分组成:The reason for PK Electrics entering international markets,The sources of information for PK Electrics before enter international markets,The opportunities and threats for entering into international markets,The process used by PK Electrics to select apposite markets,Available modes of market entry for PK Electrics和The most appropriate method and the criteria of market entry for PK Electrics。
3.0 The sources of information for PK Electrics before enter international market
There are two sources of information. Firms can use these to assess the countries’ market.
Primary sources are information get straightly from target country in detail. This way is verbose, it have a high cost, take a long time, but can get the accurate information for specific products. It can be achieved by three ways. Trade fair is display product to the public, so firms can get orders. Trade mission is the firm dispatch staff to the target countries and set up an office provides information about product and firm and service after purchase. PK Electrics can choose trade fair for it’s provide information directly, and low cost. And PK can also choose trade mission for provide more perfect service and build good prestige.
Secondary sources are information get from some medium immediately, they are exist already but may be sweeping, and home country can collect them as a base of Primary sources. There are many sources, first, WTO website; it provides basic information and trade policy of member countries. Second, Hoovers online is a database of business, PK can analysis the attraction of each market, and survey the competition of Electrics industry in a market. Third, economist intelligence unit provide the new economy information of many country, like economic outlook, venture capital, political stability, industry sectors, business culture, tourism, e-commerce and so on.
It is a good Information source for PK. Fourth, organization for economic cooperation and development provide the information of
4.0 The key opportunities and threats for entering into international markets
In the matter of political factors, if the government is stable is important, it will affect the long-term dealings of firm. The firm should consider the relationship between home market government and potential market government. Firms also have to think about the potential country’s ideology, like if there is a free market economy, and the informal relationships. The political risk can be caused by three reasons, the industry level, the company level and the national-level risk. In the national-level risk, problem can be caused by changes in foreign trade policies, for PK Electrics, the change of this aspect is China join in the WTO, it’s a opportunity, also a threat, it’s a platform for firms.
As for legal factor, a country’ law system determines the rules of doing business, firms should consider this Influence factor, like the domestic legal system, the structure of company law, local laws. The protectionist policies may cause a big hard for firms’ product export; there are two forms of protectionist policies, tariff barriers and non-tariff barriers, non-tariff barriers involved import quotas, import license, embargo, refund policy, undervaluing currency, and anti-dumping duties on imports, regulations and procedures. For PK Electrics, if the tariff is too high, it’s not the right time to本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。