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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-12-17编辑:Cinderella点击率:15414
论文字数:4493论文编号:org201412171221165668语种:英语 English地区:美国价格:免费论文
关键词:Gatoradeinternational marketPEST AnalysisPorters 5 forces model
摘要:这是一篇term paper,对运动饮料佳得乐公司的全球市场扩张战略进行了分析。
Eventually, the drink moved into the professional leagues and the first team to adopt it was the Kansas City Chiefs. The chief has trouble practicing in the stifling heat of Missouri's summer afternoons and they kept it on the side-lines the whole year. It resulted in the chiefs beating the heavily favoured Minnesota Vikings in super bowl sixth.
Soon it become popular to have Gatorade on the side-lines and it started the sports drink category. By 1965, Gatorade had expanded its research in sports science by building the Gatorade sports science institute. The institute allows them to better understand the human body, its needs during the stress of competition and how to improve their products.
Gatorade is the official sports drink of the National Football League Major League Baseball, National Basketball Association, Women's National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and many other pro or collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K., in 2008, and promoted this, in part, by becoming the sports drink provider for Chelsea F.C.
Composition
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients; some Gatorade flavorings use brominated vegetable oil as a stabilizer. Gatorade Thirst Quencher meets the Food and Drug Administration's definition of a 'low sodium product.' Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch.
In the past decade, several new formulations of Gatorade, including Rain, AM, Fierce and X-Factor, have been introduced with each only being minor tweaks of the original 1965 formula.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein, in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of other energy bars.
Gatorade's Products
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