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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-12-17编辑:Cinderella点击率:15416
论文字数:4493论文编号:org201412171221165668语种:英语 English地区:美国价格:免费论文
关键词:Gatoradeinternational marketPEST AnalysisPorters 5 forces model
摘要:这是一篇term paper,对运动饮料佳得乐公司的全球市场扩张战略进行了分析。
Gatorade Fierce
Gatorade Frost
Gatorade Xtremo
Gatorade Nutrition Shake
Gatorade Energy Drink
Gatorade Energy Bar
Propel Fitness Water
Propel is a lightly flavored water with essential vitamins and just 10 calories.Available in four natural flavors including Lemon, Berry, Black Cherry and Orange, Propel is currently the market leader in the rapidly growing fitness water category.
PEST Analysis of Gatorade Company
Political analysis for Gatorade: - The government plays a role within the operation of manufacturing these products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of laws.
The following are some of the factors that could cause Gatorade company's actual results to differ materially from the expected results described in their underlying company's forward statement:-
Changes in laws and regulations, including changes in accounting standards, taxation requirements, (including tax rate changes, new tax laws and revised tax law interpretations) and environmental laws in domestic or foreign jurisdictions.
Changes in the non-alcoholic business environment. These include, without limitation, competitive product and pricing pressures and their ability to gain or maintain share of sales in the global market as a result of action by competitors.
Political conditions, especially in international markets, including civil unrest, government changes and restrictions on the ability to transfer capital across borders.
Their ability to penetrate developing and emerging markets, which also depends on economic and political conditions, and how well they are able to acquire or form strategic business alliances with local bottlers and make necessary infrastructure enhancements to production facilities, distribution networks, sales equipment and technology.
Economic analysis for Gatorade: - The economic stability in the target market facilitates an international marketer's task. For example a recession creating increased activity at the lower ends of product price ranges. Rate of interest raises depressing business and causing redundancies and lower spending levels.本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。