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Economic environment of India affects the international marketing decisions of Gatorade greatly. The economic conditions of a country such as the state of foreign exchange reserves and inflationary conditions also affect the openness of a country's trade policies. In the recent years, the opening up of the Indian market has paved the way for import and distribution of consumer goods. However, it has put pressure on domestic firms to compete with international brands such as Gatorade, PowerAde etc.

Social Analysis for Gatorade: - Social change involves changing attitudes and lifestyles. Many Indian citizens are practicing healthier lifestyles. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet sports drink instead of beer and other alcoholic beverages. The need for bottled water and other more convenient and healthy products (Gatorade sports drink) are in important in the average day-to-day life.

Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages.

Technological Analysis for Gatorade: - The effectiveness of Gatorade Company's advertising, marketing and promotional programs are the factors which cause company actual result. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products.

Introduction of cans and plastic bottles have increased sales for Gatorade as these are easier to carry and you can bind them once they are used. As the technology is getting advanced there has been introduction of new machineries all the time. Due to introduction of this machineries the production of the Gatorade company has increased tremendously then it was few years ago.

Porters 5 forces model for Gatorade Company

Rivalry among competitors: - There is high competition for Gatorade Company because other Sports drink companies are also there which are providing the same tough competition to Gatorade.

Rivalry is increasing, as the market decreases, and competitors downsize, the competitors become more or less equal in size and capacity. This means that as economic conditions worsen, competitors downsize and then compete for the same remaining market.

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