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be expressed during this kind of game play such as why the goose was used as a gift for engagement in ancient China. Players only could be received the culture information from the official website of the game. Further designs and developments could be executed.

The game involves very strong Chinese culture into game play. Such as the old man under the moon that is very popular character in Chinese mythology, most of Chinese people know him, because Chinese accept the education when they are children from books, stories, movies, TV programmes etc. The cultural environment gives the knowledge to local people. But western audiences might not be known the particular character in the game because of the culture barrier that they have not been touched the local mythology before, how could we expect they know anything about it.

4.3 中国文化和西游在线的联系？—— 4.3 Chinese culture and Westward Journey Online ?

According to the arguments in previous chapters, it is said that the Westward Journey Online ? is a local game which involve very strong culture background. The unique Chinese culture is designed into the game of game characters, game play and the background story. Players could feel they are living in ancient Chinese society by obeying the traditional Chinese moral norms and rituals such as traditional process of Chinese marriage. What kinds of Chinese culture involve into the Westward Journey Online ?? And what kind of roles of these cultural concepts play in the game? These questions are the major developing direction in this part.

The character designs in Westward Journey Online ? is the realist style, even devils characters also have a human body, and the difference is that devils have some minute features such as ears of fox on the head. Most of male characters usually have well-favoured faces, long hairs, thin and tall bodies in accordance with Chinese aesthetic appreciation. This male's features are differing from western beauty tasters that are big muscles which could display the male strength. The beauty taste might come from cultural root about what is beauty of male. Chinese people usually prefer subtle and implied beauty. Because there are many rules and doctrines guide the Chinese lives for thousands of years like the rituals and religions in Confucianism and Taoism, they could not express themselves directly. This is the reason why the Chinese writing is always using metaphor, the well-know classic fiction Dream of Red Mansions is an example; scholars are still uncovering the mystery of the great work in China. The environment raises the implicative characteristic of Chinese people, so that the characteristic affects people's orientation of aesthetics. In westerns' eyes, the thin and yellow man might be diseased, unacceptable by players; this is one of cultural barriers existing in aesthetic orientation.

In terms of game play and background stories, the Westward Journey Online ? employed very strong Chinese cultural features. Each character has own story which audiences could understand the character from profound level. Usually these characters have a tragic past or unhappy childhood. They bear burdens for living. Some characters live for revenge like Tianshanxue, snow of Tianshan Mountain in English, who is living for finding personal enemy who killed her parents and the whole family. Some characters have impress本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。