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This part is focusing on discussing what distinguishing features of Chinese cultural characterisers in comparison with other cultural forms in online games. The unique culture exists in the various culture environments, because of the distinguishing features. The archetypal features are a kind of crucial things to differentiate cultural forms both in traditional media and new media. Therefore, the distinguishing features of any culture are fundamental, and necessary.

In terms of Chinese culture, it is aware that the basic root coming from traditional culture conceptions, Confucianism, Taoism and the Harmony between man and nature and other various ideologies which influenced this ancient area for thousands years. These unique things belong to unique Chinese people. Culture could be recognized through various paths like national apparels, human values, traditional foods and people's ideology. Chinese is an ancient race with long history; it involves ancient features which an old race should have like strict hierarchy in society, self -satisfied in personal character, and medium way in human behaviours etc. However, it is impossible to present a clear definition for Chinese culture. The only thing could be confirmed is that distinguishing feature will exist forever unless the particular culture vanishes.

In modern society, online games became a medium for spreading the culture to all over the world. A culturally game could not only entertain local people in the particular culture area, but also help to improve globalization in game industry. In other words, games help the culture surviving and developing. Cultural characterisers are reflected by games using various modes of expression. The games are a kind of tools to express culture and be expressed by culture. The two forms are interaction and improving each other.

6 参考书目——7 References

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