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Customers

I can get what I want-

Regular customer surveys.

Complain cells.

Surprise checks.

The prices are good-

Competitor analysis

Customer feedback

Finance

Maximization of profits-

Calculating operating profit ratio, return on total assets, net profit ratio and return of capital employed and compare them with last year.

Benefits of the balanced scorecard used at Tesco:

Add to the Balanced Scorecard's priority areas to reflect your organization's core aims and values.

Converts strategy into an effective governance mechanism.

Ensures alignment of all employees to the company's strategic vision.

Provides holistic and balanced view of the health and performance of the organization.

Increased transparency and better communication

Simplify strategic aims by creating a visual summary and a shopping list of daily strategic to-do's.

Make them applicable to peoples' everyday work.

Promotion from within - then you have a deep understanding of strategy throughout the organization

Helps keep check on strategic aims against customer needs and preferences.

挑战 Challenges:

Co ordination across multiple functions.