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大众媒体对年轻女性形象的影响研究 [4]

论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-02编辑:Cinderella点击率:7213

论文字数:2623论文编号:org201507012231204096语种:英语 English地区:英国价格:免费论文

关键词:

摘要:本文选取了年轻女性作为研究对象,研究大众媒体对其审美、外在形象的研究。

olescent girls with the message that something is wrong with the way they look, so a quick easy fix is cosmetic surgery. Cosmetic surgery is no longer for the rich and famous. It has moved its way into mainstream life. 'Too fat? Get a tummy tuck. Don't like your nose? Get a new one. Breasts too small? Get a breast enhancement.' They even try to sweeten the pot by offering financing options. They hope that by offering a financing option, more parents will cave in to their teen's demands by rationalizing that '$15.00 a month is not so bad'. Mass media tells adolescent girls that they do not look good as they are. They must get some type of procedure in order to obtain 'true beauty'. They constantly and subversely pressure adolescent girls into believing without these procedures one would be unwanted for anything in life. 'The ASAPS reports a substantial increase in cosmetic surgeries over the last 12 years.' (Cosmetic Surgery, 2009). Some of the top cosmetic surgeries performed on adolescent girls are: Breast Augumentation/Reduction, Lipoplasty (liposuction), Abdominoplasty (tummy tuck), and Rhinoplasty (nose job). While not a proven fact, it may be safe to say that the mass media has had a great influence on young girls and cosmetic procedures.


The weight loss industry has become a multi-billion dollar industry. This is due immensely on the mass media's capitalization of young girls' desires to become thin. 'It has been estimated that Americans spend over $35 billion dollars each year on weight loss products.' (Weight Loss Advertising, 2002). The advertising promotes the false theory that cosmetic surgeries are painless are painless, have hardly no recuperation time, rapid weight less with no change in diet, and extremely effective. Many companies use term like, 'guaranteed or your money back', 'no diet or exercise is needed', along with testimonials from customers, in addition to showing someone in a white lab coat to make one think it is endorsed by the medical profession. Adolescents have not completed formed the ability to reason, and do not understand that these promotes are really just gimmicks that are to entice the consumer to purchase the product. In reality, the Food and Drug Administration (FDA) may not have approved the products, and they rarely work. Yet the mass media will saturate newspapers, magazines, and television to try to deceive adolescent girls into purchasing the product. These products will continue to flood the market as long as mass media continues to promote beautythe way it does. With this in mind, adolescent girls will continue to purchase these products in order to obtain the ideal of beauty that society forces upon them. They will continue to desperately try to live up to this unattainable, unrealistic image of beauty.


While it would be impossible to entirely shield an adolescent girl from the mass media, it is important that they learn to like their own bodies. Parents, friends, and families can help. If these girls are educated properly and are informed, they will be able to understand that the images they see are false images. One way to help adolescent girls may be to discuss the advertising campaign that Dove uses. Dove is the first 'beauty' company to promote that an adolescent girl should be comfortable with their own body. Their marketing campaign helps 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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