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Managing Across Diverse Cultures – A Case Study of Trend Micro Enterprise-跨越不同文化的管理- 趋势科技企业为例

论文作者:英语论文论文属性:学期论文 termpaper登出时间:2014-04-02编辑:caribany点击率:14228

论文字数:6028论文编号:org201404011111092083语种:英语 English地区:英国价格:免费论文

关键词:Diverse Cultures不同文化Trend MicroManaging管理


Managing Across Diverse Cultures – A Case Study of Trend Micro Enterprise

跨越不同文化的管理- 趋势科技企业为例

1.   Introduction

1. 引言
1.1 Background of the Company

1.1 公司背景
Trend Micro is an anti-virus and content security software manufacturing company. Specially, this company helps customers to solve some problems that are difficult for them to handle. Without the Trend Micro Company, people would have problems that they would have no idea how to solve. It is because only Trend Micro has the full solutions that really work without a hassle while there are copycats out there. With innovative computer security software and internet security software Trend Micro has been protecting computers from Internet threats and viruses.

1.2 Scope and Objectives
 1.2 范围和目标

Over the past few years, with the accelerated advancement of globalization, the software industry has not only brought convenient and high-tech lives to people, but also increased many food manufacturers’ flexibility to expand into new markets. Additionally, as an increasing number of industries entering the global marketplace, a well-designed global strategy is essential for enterprises to sustain competitive advantages. However, some enterprises still take the initiative in making as much profit as possible, but paying no heed to consumers’ common needs and employees’ increased job requirements.

In any of the organizations or companies, jobs or tasks are mostly done by employees. In order to work more effectively, employees need to be educated and motivated. Also, cultural differences may also cause difficulties for multinational corporations, in applying embedded strategy in their target markets. This essay will present and discuss effective approaches of managers in multinational companies to be more competitive in the 21st century, by taking Trend Micro Company as a study example.
1.3 Overall aim
The major purpose of this paper is to observe the positive as well as negative influences of Trend Micro Enterprise’s management style and provide guidelines for this company to develop a more effective evaluation mode that complies with its operations in the cross-cultural context.
1.4 Objectives
This essay aims to:
1.     Develop an understanding of how the managers in this targeted multinational corporation perform and which kinds of management styles are applied frequently;
2.     Realize the aspects of the managers’ management patterns which positively affect performance of the staffs;
3.     Clarify the requirements of management skills in recent society;
4.     Identify major competitors in the software industry;
5.     Evaluate what those competitors emphasize when training top managers and formulating management policies and identif论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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