留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal


ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter



英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查








Managing Across Diverse Cultures – A Case Study of Trend Micro Enterprise-跨越不同文化的管理- 趋势科技企业为例

论文作者:英语论文论文属性:学期论文 termpaper登出时间:2014-04-02编辑:caribany点击率:14017

论文字数:6028论文编号:org201404011111092083语种:英语 English地区:英国价格:免费论文

关键词:Diverse Cultures不同文化Trend MicroManaging管理


Managing Across Diverse Cultures – A Case Study of Trend Micro Enterprise

跨越不同文化的管理- 趋势科技企业为例

1.   Introduction

1. 引言
1.1 Background of the Company

1.1 公司背景
Trend Micro is an anti-virus and content security software manufacturing company. Specially, this company helps customers to solve some problems that are difficult for them to handle. Without the Trend Micro Company, people would have problems that they would have no idea how to solve. It is because only Trend Micro has the full solutions that really work without a hassle while there are copycats out there. With innovative computer security software and internet security software Trend Micro has been protecting computers from Internet threats and viruses.

1.2 Scope and Objectives
 1.2 范围和目标

Over the past few years, with the accelerated advancement of globalization, the software industry has not only brought convenient and high-tech lives to people, but also increased many food manufacturers’ flexibility to expand into new markets. Additionally, as an increasing number of industries entering the global marketplace, a well-designed global strategy is essential for enterprises to sustain competitive advantages. However, some enterprises still take the initiative in making as much profit as possible, but paying no heed to consumers’ common needs and employees’ increased job requirements.

In any of the organizations or companies, jobs or tasks are mostly done by employees. In order to work more effectively, employees need to be educated and motivated. Also, cultural differences may also cause difficulties for multinational corporations, in applying embedded strategy in their target markets. This essay will present and discuss effective approaches of managers in multinational companies to be more competitive in the 21st century, by taking Trend Micro Company as a study example.
1.3 Overall aim
The major purpose of this paper is to observe the positive as well as negative influences of Trend Micro Enterprise’s management style and provide guidelines for this company to develop a more effective evaluation mode that complies with its operations in the cross-cultural context.
1.4 Objectives
This essay aims to:
1.     Develop an understanding of how the managers in this targeted multinational corporation perform and which kinds of management styles are applied frequently;
2.     Realize the aspects of the managers’ management patterns which positively affect performance of the staffs;
3.     Clarify the requirements of management skills in recent society;
4.     Identify major competitors in the software industry;
5.     Evaluate what those competitors emphasize when training top managers and formulating management policies and identif论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/3 页首页上一页123下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非